Burger King Hacks Peruvian Law in Movie Theaters With “King Popcorn” Campaign by McCann Lima
Until March 25th, moviegoers could only consume food and beverages bought in the theater’s food concessions in Peru. Any external purchase was forbidden. After a resolution by the National Institute for the Defense of Free Competition and Protection of Intellectual Property, this prohibition ceased, and consumers can enter movie theaters with good food “similar” to […]