Introducing Kinnie Rumba, the iconic drink that’s dancing to a new beat – with brand by bluemarlin

Introducing Kinnie Rumba, the iconic drink that’s dancing to a new beat – with brand by bluemarlin

Global brand consultancy bluemarlin and Maltese beverage corporation Simonds Farsons Cisk have launched Kinnie Rumba – a bold, rhythmic expression of the much-loved soft drink Kinnie – building on the brand’s growing presence in the alcoholic beverage space. As long-standing brand guardians of Kinnie, the bittersweet orange-flavoured beverage, bluemarlin has once again demonstrated the brand’s flexibility and […]

Kinnie steps onto the global stage with bluemarlin’s bold ‘Drink Different’ rebrand

Kinnie steps onto the global stage with bluemarlin’s bold ‘Drink Different’ rebrand

Kinnie, the original bittersweet soft drink of Malta, is expanding into new markets and strengthening its presence at home, thanks to an iconic and refreshed brand positioning, identity and packaging design developed by leading brand agency bluemarlin. First sipped in 1952, the positioning and identity have been crafted to resonate with a new generation of global […]

bluemarlin captures the spirit of Kinnie for its 70th anniversary

<strong><u>bluemarlin captures the spirit of Kinnie for its 70<sup>th</sup> anniversary</u></strong>

London brand design agency bluemarlin has created a dynamic and celebratory pack for Malta’s favourite soft drink Kinnie’s 70th birthday. bluemarlin has been working with Kinnie makers Simonds Farsons Cisk since 2017. The design agency was approached by the food and beverage group to develop a pack design and brand rollout to celebrate Kinnie’s birthday and encapsulate Malta’s […]

Soft Drinks Brand Kinnie Basks in the Sun for a Bigger Brighter Future

Soft Drinks Brand Kinnie Basks in the Sun for a Bigger Brighter Future

Malta’s own favourite soft drink re-launches with sparkling new designs which pay homage to its past glory with a confident eye to the future. Kinnie, a Mediterranean bitter sweet carbonated soft drink, brewed from oranges and aromatic herbs, has been enjoyed by successive generations since its beginnings in 1952. For many older brand loyalists it never lost […]