A new concept product and campaign for Knorr, by The Weber Shandwick Collective, helps 1 in 4 of us eat healthy vegetables Knorr, Unilever’s largest nutrition brand, has unveiled a new concept product, the Supercube, made for a quarter of the population who are born with gene TAS 2R38. This makes certain vegetables such as […]
The UK’s biggest stocks brand, Knorr, announces its long-awaited return to the nation’s TV screens as part of its £6m ‘#CheatOnMeat’ campaign. Featuring the popular cooking duo, The Hairy Bikers, the TV ad aims to raise awareness of the brand and encourage people to #CheatonMeat this Veganuary and beyond. The television ad will feature The Hairy Bikers surprising a staunch meat-lover […]
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]
Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced the design of a new range of 100% natural soups for Unilever’s Knorr. The new range includes four variants (Tomato, Pumpkin, Vegetable and Zucchini) and has been launched across France, […]
Following the ‘Know me Better’ campaign launched in 2017, MullenLowe Brazil has created the new follow-up campaign, ‘Specialist Flavour’, for Knorr Seasoning Powder. The campaign’s jingle is both inspired by and a parody of the successful song ‘Look at the Explosion’ by Brazilian funk singer’s MC Kevinho. While the song plays, people who are experts […]
To get more Singaporeans to try its product, Knorr spices up the streets with a 3D branded life-sized Knorr Hao Chi scented capsule dispense machine at Clear Channel’s bus stop shelters. This makes it the first execution in Singapore that combines both visual and sensorial outdoor experience with the aim of boosting brand awareness and […]
Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds. The brand is working with video advertising platform Good-Loop to deliver video advertising in a way that also generates charitable donations […]
The UK’s leading stock brand Knorr launches ‘Eat Your Feed’, a tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences. Eat Your Feed was created by digital creative agency AnalogFolk. Life is all about new experiences and discovering unique flavours is a big part of that. Knorr has […]
Unilever-owned brands team up to open cafe offering free dishes inspired by store-cupboard essentials. The Cupboard Love Cafe aims to inspire cash-strapped Brits to open their kitchen cupboards and cook. Open for one day only, dishes will be made using Hellmann’s, Marmite and Knorr alongside kitchen basics. Food available will include Portobello mushroom coated in […]
Unilever, one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products, has appointed independent digital agency, AnalogFolk as digital Agency of Record for the Food brand portfolio in the UK. AnalogFolk will look after brands including Marmite, Knorr, Pot Noodle, Hellmann’s, Colman’s, Bovril and Maille delivering against digital ambitions at […]