Kraft is one of the many brands that has jumped on the ‘artificial-free’ bandwagon over the past year to try and appeal to increasingly health-conscious consumers, but the brand has taken a decidedly unique approach to marketing its newly natural macaroni & cheese. In April 2015, Kraft announced that its mac & cheese would be made […]
The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled today that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies’ coffee contract. The award includes compensation for the fair market value of the agreement, a premium for improper termination and interest. […]
