Heinz debuts new ketchup-based pasta sauce with provocative campaign, sparking controversy among pasta lovers, developed in partnership with Wunderman Thompson Spain. Italians look away now. Ketchup on pasta is a culinary debate that polarises social media like no other. It only felt right that Heinz, creators of the world’s most famous ketchup, and of a […]
Airing in the UK market, the campaign was created by Wunderman Thompson Spain and celebrates the addition of bean-based Nuggets and Bowls to the range With more than 100 years of experience fueling the nation with beans, Heinz has expanded its product range with some delicious new launches: bean-based Burgers, Nuggets and Bowls. These new additions demonstrate the versatility and nutritional benefits of […]
Kraft Heinz has appointed Media Bounty as its social and digital agency to work on its Heinz for Baby brand. The appointment comes after a competitive process run through Creativebrief. Media Bounty’s appointment coincides with an exciting new chapter for Heinz for Baby, and its trusted range of expertly made baby food prepared with natural […]
London based brand design agency PB Creative, has partnered with Kraft Heinz to develop a new premium tier for drinks cordial brand Karvan Cévitam. Founded in the late 19th century, the original liquid was a concentrated fruit product that could be kept at room temperature as fridges were not widely available. In 1948, the brand took […]
ShopTalk creates a new website identity for iconic food brand Heinz, building on the international brand refresh by JKR. Heinz, which turned 150 last year, has just undergone a comprehensive redesign. ShopTalk was brought on board to help build on the digital expression of the new branding, communicating it effectively and consistently across all Heinz […]
Cracker Barrel Cheese has always been about award-winning craft and quality, a discerning choice. Beyond just purveying the exceptional product, BrandOpus built on the Cracker Barrel brand’s success by increasing premiumisation while delivering moments of everyday specialness every day. Cheese is never just cheese, and a moment with cheese is one of life’s simple pleasures—whether […]
Deadpool is “selling out” ahead of the release of Deadpool 2 on May 18 by partnering with Devour Foods. Deadpool has teamed up with Devour as the Kraft Heinz brand dares to turn up the heat on the frozen aisle by introducing its first-of-a-kind line of sandwiches. In the new digital spot, Deadpool takes you […]
Kraft Heinz Australia has launched its ‘Thicker is Tastier’ campaign for Heinz Ketchup via Channel T and Hogarth and is inviting all Australians to join the “Sauce or Ketchup” debate. Ketchup and sauce-loving enthusiasts across the nation have been faced with the ultimate condiment conundrum, “what is the difference between tomato sauce and tomato ketchup?” […]
