Olympic Athletes Go for Gold in Inspiring New Coca-Cola Film

Olympic Athletes Go for Gold in Inspiring New Coca-Cola Film

Coca-Cola China this week unveiled its Olympics-themed advertising campaign that will lead up into this summer’s Rio Olympics. The campaign leverages global “That’s Gold” marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a “Gold Moment.” “Our challenge was to redefine ‘That’s Gold’ in a way that would […]