Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]
Laphroaig’s success can be traced back to one man – Ian Hunter. As the last remaining family member to manage the distillery, he left a lasting legacy that can still be felt to this day. Ian Hunter Series is a rare collection of whiskies that will be released in 15 editions, each telling a key […]
Laphroaig whisky is celebrating its 200th anniversary in 2015. In honour of that fact, the brand has made a thoroughly entertaining film as part of it’s popular and brutally honest ‘Opinions Welcome’ campaign. The film stars a selection of locals from the distillery’s home on the Island of Islay in Scotland, and their candid opinions […]
Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary. The campaign called #BigOpinions will see Laphroaig select the best tweets – both positive and negative – from 21-25 July and will project them onto its distillery in the Isle of Islay, on […]
JKR has designed new packaging for Islay single malt whisky Laphroaig. The consultancy created the designs following conversations with the Friends of Laphroaig, a community of fans of the whisky who interact with the brand online, as well as each ‘owning’ a square foot of land on Islay. Michael Cockram, senior global marketing director for […]