Over the Moo’s ‘Dairy Free Wonder From Down Under’ Online Campaign Is Tasked With Supporting The Bite-Sized Business’s Middle East Push

Over the Moo’s ‘Dairy Free Wonder From Down Under’ Online Campaign Is Tasked With Supporting The Bite-Sized Business’s Middle East Push

Over the Moo’s eagerly anticipated Kibson’s Launch in October will coincide with the launch of 4 ‘frustrated cows’ online ads tasked with conveying the brand’s proud, plant-based focus. Bite-sized ice cream propositions are the unrivalled ‘moo-mentum’ drivers within super-premium ice cream at this moment, offering that perfect balance of ‘me-time’ indulgence meets portion control.    However, […]

ManiLife expands distribution with Organic range as it launches into Waitrose

<strong>ManiLife expands distribution with Organic range as it launches into Waitrose</strong>

Award-winning peanut butter brand ManiLife is cementing itself as an industry leader with further distribution points secured for its exclusive batch Organic range. The new listing in Waitrose, shows the growing appetite for organic produce, which is a first for the brand within its portfolio. Available from 15th October, peanut butter lovers can find ManiLife Organic Smooth and […]

From Documentary to Diet: Makers of “The Game Changers” Launch FȲTA, a Plant-Based Performance Line

<strong>From Documentary to Diet: Makers of “The Game Changers” Launch FȲTA, a Plant-Based Performance Line</strong>

Chase Design Group builds on brand’s trust to create distinctive packaging system  The Game Changers documentary followed the story of James Wilks – elite special forces trainer and winner of The Ultimate Fighter – as he traveled the world on a quest for the truth about protein and the optimal human diet. Viewed by an […]

‘Less plastic – more carton’: SIG launches unique on-the-go carton bottle SIG DomeMini

<strong>‘Less plastic – more carton’: SIG launches unique on-the-go carton bottle SIG DomeMini</strong>

Combining convenience with sustainability SIG announces the launch of the uniquely different on-the-go carton bottle SIG DomeMini. The small-size carton pack offers all the convenience of a plastic bottle and the sustainability benefits of a carton pack. Designed to captivate attention, SIG DomeMini encourages consumers to rethink their packaging choices, especially when it comes to […]

MOST WANTED WINES CELEBRATE CREATIVITY THROUGH DIVERSITY WITH THE LAUNCH OF THEIR LIMITED EDITION COLLECTIVE 2.0

<strong>MOST WANTED WINES CELEBRATE CREATIVITY THROUGH DIVERSITY WITH THE LAUNCH OF THEIR LIMITED EDITION <em>COLLECTIVE 2.0</em></strong>

Most Wanted Wines is launching their second Most Wanted Collective’; a series of limited edition labels for three of their most popular wines designed by artists from lesser-represented communities celebrating diversity through creativity. After an incredibly successful launch of Collective 1.0 in October 2021, which featured labels created by 5 incredibly talented artists, the brand […]

Deeply, your positive new habit.

Deeply, your positive new habit.

Deeply® aims to shake up gut health category with new daily prebiotic food. Family (& friends) are the branding partners and co-investors behind a category-defining new product launch under the Deeply Foods® brand. Working together with a team of industry experts in the natural food sector, Deeply® has created a first to market prebiotic fibre […]

COCA-COLA ZERO SUGAR LAUNCHES FIRST-OF-ITS-KIND, INTERACTIVE AUGMENTED REALITY GIVEAWAY CAMPAIGN INVITING FANS TO ‘#TAKEATASTE NOW’

<strong><em>COCA-COLA ZERO SUGAR LAUNCHES FIRST-OF-ITS-KIND, INTERACTIVE AUGMENTED REALITY GIVEAWAY CAMPAIGN INVITING FANS TO ‘#TAKEATASTE NOW’</em></strong>

Today, Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’ – an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca-Cola Zero Sugar.  This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca-Cola. For the first time consumers will […]

Guinness brings its magic to Canada with the launch of Guinness 0 Non-Alcoholic Draught

<strong><em>Guinness brings its magic to Canada with the launch of Guinness 0 Non-Alcoholic Draught</em></strong>

Guinness 0 Non-Alcoholic Draught from the world’s leading stout, has officially made its way into Canada, featuring the same beautifully smooth taste, perfectly balanced flavour, and unique dark colour that is unmistakably Guinness. To celebrate this momentous occasion, Guinness invites Canadians to enjoy a can of Guinness 0 Non-Alcoholic Draught through unexpected means — a […]

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