NPD follows a year of exponential UK growth and launch into the U.S.
Real food & supplements brand, Hunter & Gather, whose best-in-class, sustainably sourced real food essentials and supplements are stocked in Booths, Ocado, Wholefoods and Amazon, has extended its supplements range with the launch of two new health-promoting products; Collagen Creamers and MCT ‘Thrive’ Powder.
The NPD follows a year of exponential growth, which has seen the brand reach an annual run rate of over £7m, selling over 1.5 million units and shipping to over 150,000 UK households. And this month, the business launches into the U.S with Amazon.
Headlining the new product line-up is a duo of delicious Collagen Creamers (Raw Cacao and Vanilla) made with Hunter & Gather’s award-winning Bovine Collagen Peptides and all natural ingredients, that can be stirred into coffee for a radiant boost for skin, hair and nails and to support joint, bone and gut health.
Also new is MCT ‘Thrive’ Powder; the brand’s best-selling C8 & C10 Organic Certified MCT to support brain health and energy, in an easy to dissolve powder format that can be stirred into drinks.
Amy Moring, CEO and Co-founder of Hunter & Gather, says:
“With heightened demand for clean-label, nutritionally dense food staples and supplements, this has been a phenomenal year for business, and with our U.S launch this month, we’re already at a £7M+ run rate.
“In the health & wellness space right now, we’re seeing a growing trend for animal based products that pack a punch when it comes to integrity, nutrition, and health.
“Our new Collagen Creamers, featuring our award-winning Bovine Collagen Peptides, have all the benefits of collagen but in a tasty format that can be stirred into your morning coffee for a delicious and nourishing boost. Made using Organic Coconut Milk, the natural sweetness comes from Glycine, one of the primary amino acids in collagen, which enhances the natural flavours of Vanilla and Cacao with absolutely no added sugar or sweeteners. Plus, the Raw Organic Cacao is rich in flavonoids and antioxidants and low cadmium (free from heavy metals.)
“With our New MCT Powder, made using Organic Certified Coconuts, we wanted to deliver all the benefits of our C8 & C10 MCT Oil (a brilliant natural support for brain health, energy and cognition) in an easy to dissolve powder format that can stirred into drinks or smoothies, with no oily consistency. To do this we used Acacia Fibre (a natural prebiotic) and absolutely no sugar, maltodextrin or palm oil.
“The market is moving towards sustainably made, health-promoting supplements, and as a B Corp™ we’re proud to be at the forefront of that.”
Hunter & Gather New! Collagen Creamers in Creamy Cacao and Vanilla [RRP £30 for a 300g recyclable pouch] and MCT Thrive Powder [RRP £30 for a 250g recyclable pouch] are available from www.hunterandgatherfoods.com and Amazon from 16th November 2023.
Source: Hunter & Gather
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