ICONIC co-founder develops the UK’s first still vodka-based iced tea brand

ICONIC co-founder develops the UK’s first still vodka-based iced tea brand

In response to growing demand for ready-to-drink (RTD) brands, female founder Ellie Farrer has launched the UK’s freshest summer drink, NAUGHTEA, with her agency ICONIC, which she co-founded along with James Kirkham, acting as a marketing partner to accelerate the new brand’s success. Already on sale at music venue Unit 58 in Tottenham, NAUGHTEA provides […]

SIG launches spouted pouch system featuring innovative in-line pouch sterilization

SIG launches spouted pouch system featuring innovative in-line pouch sterilization

SIG Prime 55 In-Line Aseptic Today, SIG announced the launch of their new aseptic spouted pouch filling system, the SIG Prime 55 In-Line Aseptic. This innovative filling equipment for pre-made spouted pouch features in-line pouch sterilization, removing the need for third-party pre-sterilization of spouted pouches. The resulting system reduces supply chain complexity and improves the […]

Nirvana Boosts Lager Line-Up For Spring

Nirvana Boosts Lager Line-Up For Spring

Fast-growing No/Low Brewery Adds Two New Styles Nirvana Brewery, the UK’s original and fast-growing specialist in no/low beers, has launched two new refreshing brews to boost its line-up of lagers: a traditional Bavarian Hefeweizen (wheat beer – 0.3% ABV) and a cloudy lemon lager (0.2% ABV). The duo represent a significant foray by the brewery […]

One for the Trophi® cabinet

One for the Trophi® cabinet

SoreThumbStudio® worked with Surya Foods to create the brand identity and packaging suite for one of their first new brand launches in 3 years. Trophi®, was the chosen name for the new Greek food range launching with 9 SKUs that stretch the ambient, chilled and frozen aisles of supermarkets. SoreThumbStudio® were challenged with building a […]

MRS CRIMBLE’S DEBUTS DELICIOUS DOUBLE CHOC MACAROONS

MRS CRIMBLE’S DEBUTS DELICIOUS DOUBLE CHOC MACAROONS

Increased indulgence from the No.1 cake brand in free from Mrs Crimble’s, the gluten free bakery brand owned by Ecotone UK, has launched one of its most indulgent products yet with Double Choc Macaroons. Building on the success of the ever-expanding Big Macaroons range, Double Choc is the latest in the popular range of gluten-free […]

Singapore Airlines Serves Up World-Class Dining With Monica Galetti Partnership

Singapore Airlines Serves Up World-Class Dining With Monica Galetti Partnership

Acclaimed Chef will Create Seasonal Menus for Airline’s Suites, First Class, and Business Class Customers, Launching in the Fourth Quarter of 2024  Singapore Airlines today announces its partnership with acclaimed chef and TV personality Monica Galetti, to design a culinary experience for the Airline’s Suites, First Class, and Business Class customers departing from the UK. […]

BUDWEISER LAUNCHES THE WORLD’S FIRST FRIDGE FRAME IN NEW LIMITED-EDITION CAN CAMPAIGN

BUDWEISER LAUNCHES THE WORLD’S FIRST FRIDGE FRAME IN NEW LIMITED-EDITION CAN CAMPAIGN

Budweiser, part of AB InBev, has joined forces with legendary artist Sir Peter Blake, the godfather of British Pop Art to launch an exclusive limited-edition can which doubles as a collectable piece of Pop Art. Giving people the chance to own a piece of timeless art, the collaboration between the iconic American beer brand and […]

WHOLE EARTH GOES FOR GOLD WITH HIGH PROTEIN PEANUT BUTTER

WHOLE EARTH GOES FOR GOLD WITH HIGH PROTEIN PEANUT BUTTER

The market-leading brand ramps up Team GB partnership with limited edition Protein Crunch Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, is bringing a first to market with the launch of Whole Earth Protein Crunch Peanut Butter. Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, […]

Vault49 Launches ‘Uniquely Bahamian’ Design for a New Range of RTDs from Ricardo Rum

Vault49 Launches ‘Uniquely Bahamian’ Design for a New Range of RTDs from Ricardo Rum

Ricardo Rum is THE rum of The Bahamas. If you’ve tried the islands’ most famous cocktail, the Bahama Mama, then you’ve already had a taste of Ricardo. Partnering with the Commonwealth Brewery Ltd. team, Vault49’s London studio was tasked to help this local rum celebrate its ‘Uniquely Bahamian’ brand essence and launch its first ready-to-drink […]

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