Cadbury Heroes: The Little Things That ‘Level Up’ Family Connections

New 360° marketing campaign encourages families to connect through gaming

Cadbury Heroes: The Little Things That ‘Level Up’ Family Connections

Cadbury Heroes unveils its latest innovative marketing campaign inspiring families to unlock a little connection through one of the world’s largest and fastest growing entertainment industries, gaming.  With research finding that increasing numbers of us are connecting through video gaming2, the campaign builds on the brand’s ongoing commitment to bring families together through the Cadbury Heroes […]