Mars Incorporated owned candy brand Twix, has built a whole campaign around a patently absurd concept—that there is such a thing as a “left Twix” and a “right Twix” in a Twix pack; that they’re somehow different from each other; and that they’re actually bitter rivals. That campaign, silly as it may be, has been […]
http://www.youtube.com/watch?v=A8uxk7Xrg4I There’s nothing as enduring as a bit of sibling rivalry and BBDO NY has released the latest installment of brotherly in-fighitng in the Right vs. Left campaign for Twix. The new spot, “Break Room” takes place in the Left Twix Factory break room where one employee is ejected to the Right Twix factory for wondering what […]
