Valentine’s Day is meant for meaningful gestures, but sometimes, even the best intentions can lead to some questionable gifts. This year, Morrisons, in collaboration with Leo Burnett UK, is helping the nation make it right with Get Personal This Valentine’s Day—a campaign that turns real customer gifting mishaps into bespoke love songs. At the heart of […]
Kellogg’s and Leo Burnett have launched the second phase of its “See You in the Morning” creative platform, taking the iconic Rooster, Cornelius, to the streets with a bold series of OOH activations across Europe. Following the success of the initial launch of its new Masterbrand visual identity by Landor in December which celebrated Kellogg’s […]
McDonald’s is celebrating all those surprising moments McDonald’s customers love about fries with a new campaign created by global marketing agency tms. The “Surprize Fries” campaign sees McDonald’s unleashing millions of feel-good prizes with every medium or large fries, inviting customers to “Peel your fries, to get a surprize!”. Each order of fries will come with a […]
McDonald’s UK and communications agency Ready10, together with Leo Burnett UK, today launch ‘The Meal’, a 360-degree, integrated campaign which removes the iconic smile from millions of Happy Meal® boxes to help spark family conversations about emotions during Mental Health Awareness Week (May 13th to 19th). The multi-channel campaign follows research commissioned by McDonald’s which reveals […]
McDonald’s UK and creative partners Leo Burnett UK have captured the excitement of waiting for a McDelivery to arrive in its new OOH campaign ‘McDelivery Anticipation’. Building on the existing creative platform, ‘There’s nothing quite like a McDelivery’, Leo Burnett’s latest work for McDonald’s, ‘McDelivery Anticipation’ features a series of three executions shot by renowned […]
McDonald’s hottest food collaboration, McSpicy x Frank’s RedHot, is set to land next month with the hottest drop of 2024, thanks to new work from Leo Burnett. McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration, Leo Burnett, in partnership with Red Consultancy, have created ‘the hottest […]
Every month at Morrisons over 1000 prices are locked low across the store. Never is this more important for customers than in January, arguably the toughest month of the year financially. In its latest film, Morrisons showcases the range of prices locked low across the store being discovered by different customers, from fresh fruit & […]
McDonald’s UK has launched its ‘Festive Wins’ campaign with agency partner tms, which invites customers to tap to play and win magical giveaways through the McDonald’s app every day this November. ‘Festive Wins’ goes live on 1st November and will run throughout the month across the UK. The McDonald’s app will be transformed into an uplifting, […]
McDonald’s latest campaign highlights the little changes they’ve made to the way they source their food over the last 20 years, by tapping into 1990s culture. The campaign launches with a 90s Teletext inspired advert interrupting ad breaks across major networks during peak programming. The 30” spot will take over screens across the UK, and will read: “We’ve […]
McDonald’s MONOPOLY Double Peel is back for a second year, offering players another chance to double up on the excitement of the UK’s biggest prize promotion. Double Peel was introduced by McDonald’s and tms for last year’s McDonald’s MONOPOLY game extending the long-running prize promotion into the mobile app. McDonald’s MONOPOLY returns to the UK […]
