Coca-Cola has reintroduced its Jeera masala soda brand, RimZim. The company is tapping into the emergent trend of consumers experimenting with flavours and formats. The TV commercials use light hearted humor to emphasise the intriguing great taste of the beverage, thereby positioning ‘RimZim’ as the Asli Chatpata drink. The tagline ‘Atpata nahin, chatpata’ is in […]
Leo Burnett India has launched a brand new campaign inviting people to come and relish McDonald’s Double Patty range of burgers under its limited edition – “Doubles Fest.” The campaign is based on the insight that it’s even better when you get double of something you love. The overall creative articulation for the campaign is […]
