On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn’t come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the nation is their birthplace, Corona Mexico […]
Recently Corona teamed with Leo Burnett Mexico to release a new campaign called “The Wall”, which has since gone viral with nearly 5 million shares on Facebook, over 3 million views on YouTube and Twitter and thousands of positive comments on a highly controversial topic where the rhetoric is normally negative. As the campaign continues to go viral, its positive impact has […]
Corona, a symbol of Mexican spirit worldwide, has tasked ad agency Leo Burnett Mexico with creating a new campaign that highlights the importance of breaking barriers. The campaign, “The Wall,” aims to inspire and proudly celebrate generations of Mexicans, who, similar to Corona’s history as a company and brand, have overcome challenges and preserved to […]