Coca-Cola to Become New Sponsor of London Eye

By Newsroom on September 16, 2014   Beverages, Latest, Marketing, Non Alcoholic  

Coca-Cola Great Britain and London Eye owner Merlin Entertainments have agreed a new commercial tie-up, which will see the drinks giant become the new sponsor of the attraction. The deal includes full naming rights, and the announcement on September 16, will see the attraction turn red to mark the new partnership. “We are delighted to […]