Symington’s launches the Blooming Good Food Company with branding by Brandon

Symington’s launches the Blooming Good Food Company with branding by Brandon

This month, The Blooming Good Food Company hits supermarket shelves to coincide with Veganuary – the 30-day challenge that asks participants to eat only plant-based foods in January. Veganuary is set to be the biggest since it began in 2014, and while many people are hesitant to cut out meat altogether, there are a significant […]

The role of innovation in driving brand relevance?

The role of innovation in driving brand relevance?

Of course, there are many reasons why FMCG businesses spend lots of time and money investing in, and planning, their innovation pipeline. However, we believe one of the most important strategic reasons for innovation is about the need to sustain and grow brand relevance.   At Brandon we talk about relevance as ‘having a clear role in […]

Relevance – The Holy Grail of Marketing

So what exactly does it mean..?

Relevance – The Holy Grail of Marketing

There are plenty of over-used phrases in the world of marketing and brand strategy; think agile, purpose, why, end-to-end etc… But one that rarely gets a look in is ‘relevance’. We measure it, talk about it, want to be it, worry about why someone has it more than us…  ‘We need to be more relevant’ […]

Hero Design For The New Hero Channel

By Louise Kennedy who is Strategy Director at Brandon Consultants

Hero Design For The New Hero Channel

Online grocery shopping is growing significantly as a result of Covid 19. After four years of relatively low growth, the online channel is set to grow by a whopping 33% in 2020. To put that into context, Tesco’s online penetration has reached 14% of households – almost on a par with Waitrose’s total store penetration level. And even as […]