Co-op is launching a new campaign to highlight its pledge that, after a doubly hard year for everyone, the convenience retailer is doubling the amount of money it gives back to community causes. Co-op recently refreshed its membership programme, making a commitment that 2p in every pound spent by members on own brand products would […]
Last week Yorkshire Tea announced the launch of its latest brew, Toast & Jam – a black tea that tastes like jam on toast. And the internet lost its mind in good-natured disbelief. @NickWoodley – “What fresh hell is this?” @curiousiguana – “It’s 2020 and nothing makes sense anymore.” @mole_9 – “Good god, people. Why?” @PlntBasedVulcan […]
Co-op unveils a new multi-million-pound fund to support food charities across the UK, as part of a campaign to highlight the plight of the three million children* in poverty and reported eight million adults experiencing food insecurity since coronavirus lockdown**. The nationwide campaign, created by Lucky Generals, including TV, print adverts, digital content and in-store […]
Lucky Generals has been appointed by Whitby Seafoods as its first-ever creative agency. It picked up the business without a full pitch after impressing the client at the chemistry stage. One other un-named agency was involved in the process. Lucky Generals will now be tasked with helping Whitby Seafoods build its brand awareness with the […]
Yorkshire Tea products are now 100% CarbonNeutral® from field to shelf. The brand has spent five years working on projects directly within its supply chain to benefit communities and help balance and reduce its carbon footprint. To celebrate the achievement in the run-up to World Environment Day on 5th June, Lucky Generals has created a […]
Co-op has announced a major multi-million-pound boost to feed the nation during the ongoing Covid-19 crisis. The convenience retailer has pulled its Easter TV advertising campaign, which was originally promoting its chocolate eggs, and donated the airtime – worth £2.5 million – to fight hunger by promoting the work of charity FareShare. In partnership with […]
Taylors of Harrogate kicks off a £2M campaign on August 12, shining a spotlight on the genius invention of coffee bags. The multi-channel campaign ‘Why didn’t we think of them before?’ will drive awareness and trial of this fuss-free way to enjoy proper coffee. The campaign, created by agency Lucky Generals, leads with a brand-new […]
Whether walking down the street or scrolling through social media, pop up shops—with their long lines and extravagant merchandise—are now both inescapable and all exactly the same. As the beer that tastes best in the great outdoors though, this cut and paste formula does not work for Busch. So in partnership with Lucky Generals, Busch […]
Yorkshire Tea has recruited a presentation pointer-swinging Sean Bean and a levitating Dynamo as the stars of its latest work for its “where everything’s done proper” campaign by Lucky Generals. The new instalment once again see Yorkshire Tea recruiting new members of staff in comical scenarios that show jobs being done proper. In “Induction”, Sean […]
Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. The first work created by Lucky Generals, which won the advertising account in 2016, is Yorkshire Tea’s biggest-ever marketing push. Dom Dwight, marketing director at Yorkshire Tea owner Taylors of Harrogate, said the campaign continues the brand’s strategy […]