GREY GOOSE Vodka and Parisian fashion label Maison Labiche have collaborated to create this year’s limited-edition GREY GOOSE Riviera bottle, and reveal a hand-designed capsule collection comprised of fashion and travel items, designed as an invitation for people to ‘Live Victoriously’ this summer. The GREY GOOSE x Maison Labiche limited edition Riviera bottle is the […]
London agency FormRoom drew on the very best in service, function and interior trends within the food and beverage industry to create luxury European restaurant, Kailo. “It’s an exciting landscape, where hospitality brands are emerging as the next generation of true powerhouses, capturing consumer’s attention in a way usually only reserved for fashion, beauty and […]
Independent creative design agency Deep have created a nation-wide campaign for Nyetimber the luxury sparkling wine producer based in the south of England. The expansive print and digital campaign, Nyetimber’s first, builds awareness of the brand and positions their newly launched product, 1086, as the pinnacle of their wine portfolio. Grant Bowden, Creative Director at Deep commented, “1086 […]
Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]
Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started […]
Just in time for the holidays in 2017, award-winning chocolatier Willie’s Cacao launched a range of luxurious truffles with the help of global brand design agency BrandOpus. Not your average chocolatier, Willie Harcourt-Cooze was the UK’s first bean-to-bar chocolate producer and hand crafts all of his chocolate from his kitchen in Devon. With his dedication […]
Acclaimed British designer Tom Dixon OBE has created The Johnnie Walker Blue Label Capsule Series, which will be previewed at the elegant Teatro Manzoni theatre as part of Dixon’s exhibition at Milan Design Week in April 2017. Inspired by the rarity, craft and heritage of the luxury Scotch Whisky, the exclusive Johnnie Walker Blue Label […]
Cheetos unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most […]
Nestlé’s premium tea capsule system SPECIAL.T has relaunched with an iconic and disruptive new design by B&B studio, which brings the brand’s magical and fantastical world to life for consumers. The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through packaging. B&B studio was also […]
According to online Japanese news source RocketNews24, McDonald’s launched a trio of luxury burgers early last month in Japan. Each of the burgers in the ‘Quarter Pounder Jewelry’ series cost ¥1,000 (about US$10) without a meal (fries and soda not included)—but each includes quality ingredients, such as thickly-sliced pineapple and bacon, Monterey jack cheese, black […]