VB Calls on Aussies to Re-Create their Iconic Anthem for New 50th Anniversary Campaign
Victoria Bitter is asking Australians to re-create the iconic ad that has echoed throughout pubs and lounge rooms for decades, with the best submissions to be used in a new campaign. In 1968, the first ads featuring the classic line “a hard-earned thirst needs a big cold beer” aired. Since then, drovers, tradies and sportsmen […]