Malta Balashi is Aruba’s own malt beverage. Despite being brewed in the heart of the Caribbean, the natural energy supplement’s outdated brand meant it was losing ground to imported competitors. Once again, Balashi turned to Thirst to reinvigorate one of their brands. In a category dominated by brown, malt-inspired brands, Thirst created a design that […]
PepsiCo’s Bario brand relaunched with a new bottle design and brand positioning, and its first-ever digital campaign. Bario is the first non-alcoholic malt drink in PepsiCo’s global portfolio. The company entered the fast growing malt beverage category in the Kingdom of Saudi Arabia in 2009. The malt segment has seen double-digit growth in retail sales […]
