The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, […]
Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]
Premium Pie Maker Higgidy to Open London Pie Shop for One Day Only Following the sell-out success of their first pop up pie shop in 2025, Higgidy are bringing their premium, tasty pies to London pie lovers again on 15th January. To help beat the winter blues, the one-day pie pop up at 14 Percy Street, […]
MOJU, the UK’s pioneering and leading functional shot brand¹, is continuing its bold push for brand fame this winter with the release of its new 30” TVC – launching on screens from Boxing Day through to the end of February, at the peak moment when health, vitality and new habit-setting are top of mind. This […]
Leo UK & McDonald’s have launched the McDonald’s ‘Secret Menu’ officially making mythical fan-created menu items a reality for the first time ever. The menu features items like the Surf N’ Turf, the Chicken Cheeseburger, and the Espresso Milkshake. The campaign is inspired by the universal fan truth that for decades customers have speculated about […]
In partnership with creative agency LePub Milan, the brand transforms classic festive carols into humorous gifting dilemmas, every live tour performance is “shoppable” in real time. Toblerone, the iconic chocolate brand, together with agency LePub Milan, is putting a Never Square twist on traditional festive celebrations. This year, in support of Toblerone Diamond Truffles, the […]
‘Bidai Berri (new journey in Basque language) crossing the mountains’ is a wine produced by Viña Zorzal Wines together with the Eslava wine cooperative, and this new journey is not only literal from Corella, where the Viña Zorzal winery is located, to Eslava, it is a journey that travels through landscapes, uniting two territories in […]
There’s a new standard and craving reshaping grocery aisles. Female-founded and health-conscious, refrigerated baked goods brand debuts major push on the masterbrand-level. The U.S. bakery products market is projected to grow from ~$81.07 billion in 2025 to ~$112 billion by 2035. Sweet Loren’s, America’s #1 natural refrigerated dough brand, has partnered with creative agency, Cutwater, […]
For one of the world’s most endangered birds, 2025 brings a rare moment of hope. The Great Indian Bustard or ‘Godawan’ – a species once on the brink of extinction, with only 100 birds left in its homeland of Rajasthan, has seen its population climb to 173. To honour this fragile but significant rise, Godawan […]
This Christmas, Aldi is making tails wag across the nation as it announces its brand-new Dog Mince Pies (£4.99, 4 pack). In a scene that could only be described as paws-itively adorable, a queue of four-legged friends was spotted queuing outside the supermarket’s Hinckley store. Clarion have teamed up with Aldi to make tails wag across the nation with the launch of its first ever Dog Mince Pies this Christmas, and […]