Guinness Extra brings Guinness’ Official Beer partnership with the Premier League to life in key markets by celebrating “Extra” fans and the matchday rituals that travel across time zones. Guinness today unveils a new campaign for Guinness Foreign Extra Stout (FES) as part of its Premier League sponsorship. Guinness Extra is a campaign designed to […]
A new partnership between McDonald’s and Crayola, facilitated by creative consulting agency tms, is filling the world with creativity – one Happy Meal at a time. Launching March 6, The Crayola “Planet McDonald’s” Happy Meal boosts fans into an epic adventure set in a new galaxy of color and imagination, filled with toys built for […]
Örum is the offshoot of Örum119, a premium Swedish breakfast brand who bring the tradition of ‘long breakfasts’ from their hotel stays to breakfast tables at home, inviting customers to slow down, enjoy their mornings and set themselves up for the day the best way they can. Inspired by this way of living, Örum’s granola, […]
In today’s wellness and energy market, brands compete in a sea of similarity. Clean ingredients. Functional benefits. Promises of better, faster, modern energy. While packs may look different, the narratives often mean the same thing. When BEEMORE approached Boundless Brand Design, the product itself was not the problem. Powered by manuka honey and maca root, […]
In the brand’s first TV spot for seven years, Batchelors have served up a delicious film, celebrating the lip-smacking taste of their Super Noodles pots, and launching a new “Irresistibly Batchelors” platform. The ad follows the obsessive cravings of an orchestra conductor, as he is distracted by a delicious, steaming pot of Super Noodles, being […]
A twist on tradition. After eight years in Asia, 1664’s awareness remained low. To make a mark with its identity, and to become more than a beer, the brand needed a place in culture. Guided by its ‘Good Taste with a Twist’ platform, and the belief that true elegance defies expectation, 1664 entered the region’s […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
Wasabi, the popular Japanese and East Asian-inspired food brand, has launched a bold new national on-pack campaign, Lucky Dinners, by All Things, RCP and Unfinished. The campaign celebrates the simple joy of feeling lucky at mealtimes, drawing inspiration from Lunar New Year traditions where the number eight symbolises good fortune across many East Asian cultures. At the heart of […]
When the world’s only Arabic-speaking Korean comedian tries to rebrand “KFC” as “Korean Fried Chicken,” the kitchen fights back KFC Arabia has launched its new Korean BBQ Twister with a campaign that asks: what happens when you give a bilingual comedian full creative control over your menu launch? Chaos. Delicious, culturally-aware chaos. The brand partnered […]
Warburtons, Britain’s biggest family bakery, today unveiled the latest in its line of blockbuster TV ads, starring Hollywood legend Morgan Freeman. Watch the new ad, “150 Years in the Baking”, here. The highly anticipated ad campaign, which celebrates Warburtons 150th anniversary, chronicles the family’s enduring passion for baking, with Freeman expertly guiding viewers through 150-years of Warburtons heritage. Following an impressive line-up of A-list celebrities including Olivia Colman and Robert De Niro, Freeman injects his characteristic, wry charm to the ad, […]