WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD Side?’ – marking the first phase of a £10 million investment across 2026. Led by brand agency Continuous, the campaign brings back WKD’s bold, irreverent personality while reframing the brand for Gen Z. It will run as a 360° programme across […]
This month, Phizz, the UK’s No. 1 hydration enhancer, launches its latest integrated campaign. Running across London from March through to June, the campaign is built around the concept “Phizz Makes It Better” and combines out-of-home media, large-scale sampling, events, and strategic partnerships and paid and organic social which is forecasted to deliver 40m impressions. […]
From Ottogi to Otoki: Strategic rebrand leverages K-culture popularity to position instant ramen as an elevated culinary experience The global rise of Korean culture has created new opportunities for established brands to connect with international consumers. Now, 56-year-old Korean food manufacturer Ottogi is capitalizing on this cultural momentum through a comprehensive rebrand by partnering with […]
Guinness Extra brings Guinness’ Official Beer partnership with the Premier League to life in key markets by celebrating “Extra” fans and the matchday rituals that travel across time zones. Guinness today unveils a new campaign for Guinness Foreign Extra Stout (FES) as part of its Premier League sponsorship. Guinness Extra is a campaign designed to […]
A new partnership between McDonald’s and Crayola, facilitated by creative consulting agency tms, is filling the world with creativity – one Happy Meal at a time. Launching March 6, The Crayola “Planet McDonald’s” Happy Meal boosts fans into an epic adventure set in a new galaxy of color and imagination, filled with toys built for […]
Örum is the offshoot of Örum119, a premium Swedish breakfast brand who bring the tradition of ‘long breakfasts’ from their hotel stays to breakfast tables at home, inviting customers to slow down, enjoy their mornings and set themselves up for the day the best way they can. Inspired by this way of living, Örum’s granola, […]
In today’s wellness and energy market, brands compete in a sea of similarity. Clean ingredients. Functional benefits. Promises of better, faster, modern energy. While packs may look different, the narratives often mean the same thing. When BEEMORE approached Boundless Brand Design, the product itself was not the problem. Powered by manuka honey and maca root, […]
In the brand’s first TV spot for seven years, Batchelors have served up a delicious film, celebrating the lip-smacking taste of their Super Noodles pots, and launching a new “Irresistibly Batchelors” platform. The ad follows the obsessive cravings of an orchestra conductor, as he is distracted by a delicious, steaming pot of Super Noodles, being […]
A twist on tradition. After eight years in Asia, 1664’s awareness remained low. To make a mark with its identity, and to become more than a beer, the brand needed a place in culture. Guided by its ‘Good Taste with a Twist’ platform, and the belief that true elegance defies expectation, 1664 entered the region’s […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]