Global branding agency BrandOpus has been working with Crosse & Blackwell to launch a new brand identity to challenge perceptions in the established tinned soup category. For 200 years Crosse & Blackwell have been combining culinary talent with quality grown produce, yet this incredible heritage was relatively unknown to many of their consumers. Even though […]
Guinness launches its new global responsible drinking campaign to encourage moderation amongst the millions of fans who’ll be enjoying the 2019 Guinness Six Nations – kicking off on Friday, 1st February. Swapping beer for a glass of water now and then can help you to moderate your drinking. But the trouble is – not everyone […]
Ricola, the Swiss herbal drop manufacturer, has announced the launch of a major new brand campaign. The push was developed in partnership with creative agency Publicis, with media strategy and planning by Arena Media, part of Havas Group Media. ‘Wish you well’, Ricola’s first brand campaign for over three years, aims to raise brand awareness […]
Carlsberg have unveiled the latest additions to their “Betterment” campaign starring Mads Mikkelsen. The two films by Fold7, aired in Denmark before rolling-out across other European markets. “The Delivery” dramatises Carlsberg’s brand philosophy and follows Danish actor Mads Mikkelsen as he cycles through the streets of Denmark, reflecting on the idea that anything can be […]
Domino’s Pizza, one of the largest pizza company in the world based on global retail sales, knows for a fact that people love pizza. They love pizza from Domino’s and pizza they make at home, pizza from competitors and pizza on bagels. Even frozen pizza. And now, Domino’s is here to celebrate all that pizza […]
Coca-Cola, in partnership with McCann Shanghai, has launched its annual Chinese New Year campaign, featuring the iconic Coca-Cola Clay Dolls that have become synonymous with the annual celebrations, re-created by McCann back in 2001. “Building on our previous success, this year’s instalment of the Coca-Cola Clay Dolls (Fuwa) retains its magical place during the CNY […]
Australia is famous for its summers; long, hot days spent enjoying the sun and the sea. Aussies can’t help loving it just as much as they love shortening words and tucking into Macca’s. DDB Sydney has connected the nation’s favourite season with its favourite place to eat in this recently launched campaign. As the temperatures […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the fifth consecutive year. Now in their 21st year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands. It recognises the critical contribution […]
Celebrated independent producer of English sparkling wine Bride Valley has released its latest variant – a Cremant – with design by brand consultancy Lewis Moberly. Owned by acclaimed wine expert Steven Spurrier and his wife Bella, Bride Valley is set in the Dorset countryside and now has 10 hectares of vineyard under cultivation, producing a […]
Pepsi is no stranger to the Super Bowl and in 2019, the brand is using the world’s biggest stage to answer the question “Is Pepsi OK?,” showing the world – and the internet – once and for all that Pepsi is so much “more than OK!” The brand’s highly anticipated in-game advertisement, “More Than OK,” […]