Liverpool-based brand agency, Continuous, has been appointed as lead agency for WKD, the UK’s No.1 Ready to Drink brand. The multi-year commitment follows a competitive pitch process and marks the start of WKD’s most ambitious period of brand activity in recent history, for its 30th anniversary in 2026. Continuous will work in partnership with SHS […]
DN Designs has completed the branding and packaging design for Wlue’s Makhana, a contemporary snack brand created to appeal to a younger, trend-aware consumer base. Positioned within the highly competitive FMCG snacks category, the project delivers a vibrant and expressive brand identity designed to stand out at shelf level and resonate with Gen Z audiences. […]
DN Designs has completed the branding and packaging design for Rithm’s Enlite, a functional beverage brand positioned for today’s health-aware and performance-driven consumer. Developed for a competitive FMCG landscape, the project delivers a modern, scalable visual identity that prioritises clarity, shelf visibility, and long-term brand flexibility. Designed as a contemporary hydration solution, Enlite enters a […]
Cadbury Dairy Milk has unveiled ‘Homesick’, a poignant new campaign created by global creative agency of record VCCP. The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform ‘There’s a Glass & a Half in Everyone’. Rooted in Cadbury’s belief that generosity brings us closer together, ‘Homesick’ tells the story of two […]
GU – Simply Irresistible Derek&Eric has completed the first ever global rebrand of Gü, rolling out worldwide this month. Business Challenge Founded in 2004, Gü’s innovative identity cut through the competition, helping to bring their vision of indulgent, restaurant style desserts into the home. Today, Gü has an enviable level of recognition, with iconic products such as […]
Plant-based food company THIS™ has thrown January’s guilt-tripping health campaigns and content out the window with their new ‘F*RK RESOLUTIONS’ campaign, created by Echt Productions. The bold campaign challenges Londoners to ‘CHEAT ON MEAT’ for their own products, not out of necessity, but because they’re just that good. Launched during Veganuary, the hero creative features Vivienne – a […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, […]
Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]
Premium Pie Maker Higgidy to Open London Pie Shop for One Day Only Following the sell-out success of their first pop up pie shop in 2025, Higgidy are bringing their premium, tasty pies to London pie lovers again on 15th January. To help beat the winter blues, the one-day pie pop up at 14 Percy Street, […]
MOJU, the UK’s pioneering and leading functional shot brand¹, is continuing its bold push for brand fame this winter with the release of its new 30” TVC – launching on screens from Boxing Day through to the end of February, at the peak moment when health, vitality and new habit-setting are top of mind. This […]