Wasabi, the popular Japanese and East Asian-inspired food brand, has launched a bold new national on-pack campaign, Lucky Dinners, by All Things, RCP and Unfinished. The campaign celebrates the simple joy of feeling lucky at mealtimes, drawing inspiration from Lunar New Year traditions where the number eight symbolises good fortune across many East Asian cultures. At the heart of […]
When the world’s only Arabic-speaking Korean comedian tries to rebrand “KFC” as “Korean Fried Chicken,” the kitchen fights back KFC Arabia has launched its new Korean BBQ Twister with a campaign that asks: what happens when you give a bilingual comedian full creative control over your menu launch? Chaos. Delicious, culturally-aware chaos. The brand partnered […]
Warburtons, Britain’s biggest family bakery, today unveiled the latest in its line of blockbuster TV ads, starring Hollywood legend Morgan Freeman. Watch the new ad, “150 Years in the Baking”, here. The highly anticipated ad campaign, which celebrates Warburtons 150th anniversary, chronicles the family’s enduring passion for baking, with Freeman expertly guiding viewers through 150-years of Warburtons heritage. Following an impressive line-up of A-list celebrities including Olivia Colman and Robert De Niro, Freeman injects his characteristic, wry charm to the ad, […]
Leo UK and McDonald’s have created ‘All Flavour, No Mess’, a product platform that relaunches McDonald’s Wraps across the UK. Based on the insight that no one wants to be a messy eater, especially when they’re wearing a clean outfit, the campaign is rooted in the fan truth that McDonald’s Wraps are the tidiest item […]
Grand Marnier, the audacious combination of cognac and orange liqueur, announces the latest evolution of its label design, which sees its iconic look infused with a modern twist. The refreshed bottle features a new palette of vibrant reds and subtle copper shades whilst retaining key elements of the brand’s timeless heritage such as the bottle’s […]
On Matchday 8, the busiest night of the UEFA Champions League, Heineken® ran a real-life social experiment in New York to support the launch of its new global campaign, Fans Have More Friends, proving shared fandom can turn strangers into real connections. Heineken® this week launches Fans Have More Friends, a new global sponsorship platform […]
Saatchi & Saatchi’s and Mondelēz International have launched Born of Two Icons, a playful new campaign spotlighting the new limited-edition OREO Creme Egg Cookie. British culture loves celebrity, and OREO and Creme Egg are both iconic in their own right. With such famous parents, the OREO Creme Egg Cookie is basically the nepo-baby of the confectionery world […]
Pip & Nut, the UK’s number one nut butter brand, is celebrating its obsession-inducing taste credentials with a striking out-of-home campaign. Building on the success of Pip & Nut’s award-winning 2025 brand platform, Obsession Spreads, the out-of-home campaign taps into a simple consumer insight: once you try Pip & Nut, you’re converted. Ranked as ‘exceptional’ in […]
Liverpool-based brand agency, Continuous, has been appointed as lead agency for WKD, the UK’s No.1 Ready to Drink brand. The multi-year commitment follows a competitive pitch process and marks the start of WKD’s most ambitious period of brand activity in recent history, for its 30th anniversary in 2026. Continuous will work in partnership with SHS […]
DN Designs has completed the branding and packaging design for Wlue’s Makhana, a contemporary snack brand created to appeal to a younger, trend-aware consumer base. Positioned within the highly competitive FMCG snacks category, the project delivers a vibrant and expressive brand identity designed to stand out at shelf level and resonate with Gen Z audiences. […]