GUINNESS EMBRACE FANS’ SUPERSTITION AND LAUNCHES CAMPAIGN TO NOT JINX THE IRISH RUGBY TEAM

<strong>GUINNESS EMBRACE FANS’ SUPERSTITION AND LAUNCHES CAMPAIGN TO NOT JINX THE IRISH RUGBY TEAM</strong>

As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season As fans look forward to an exciting few weeks of rugby GUINNESS launches a new campaign to galvanise the country and show its support […]

Peperami Launches Seven-Figure TV Marketing Campaign

<strong>Peperami Launches Seven-Figure TV Marketing Campaign</strong>

Peperami has launched its latest marketing campaign, We All Go a Bit Peperami, which will see the iconic meat snacking brand invest £1.5 million in the activation to increase brand awareness and drive sales of Peperami’s latest products, Pizza Buns and Chicken Bites. Securing £1 million of prime advertising time across TV, Broadcaster Video on […]

Häagen-Dazs® Creates Luscious and Artful Redesign of Shops

<strong>Häagen-Dazs® Creates Luscious and Artful Redesign of Shops</strong>

Chase Design Group develops a new look for the shops reflecting the brand’s “Thät’s Dazs” personality It’s not every day that a brand has the opportunity to develop a truly 360-degree brand experience – from packaging to retail environments. But, in the case of Häagen Dazs it was. Creative agency, Chase Design Group worked with […]

Publicis Groupe Israel has created a new campaign for the Israeli food chain “Tiv Taam” that turns Facebook hate comments into a bold print campaign

<strong>Publicis Groupe Israel has created a new campaign for the Israeli food chain “Tiv Taam” that turns Facebook hate comments into a bold print campaign</strong>

Israel of 2023 is a country more socially divided than ever before. The judicial coup promoted by the current government has made things even worse and has split Israeli society further into polar opposites: liberal Israel and conservative Israel. “Tiv Taam” food chain is one of the only food chains selling non-kosher food, thus attracting […]

Without Partners with Sodexo to Support Modern Recipe 2.0 Brand Launch

<strong>Without Partners with Sodexo to Support Modern Recipe 2.0 Brand Launch</strong>

This endeavor set out to create a modern and energizing employee experience for today’s flexible workplace Without, a brand design studio based in London, recently partnered with Sodexo, a global, Fortune 500 company that specializes in sustainable food and valued experiences. Without supported Sodexo’s vision of reimagining Modern Recipe, one its flagship food experience brands. […]

Tasty snacks for Big Kids: Biles Hendry’s new design launches Ella’s Kitchen into a new age category

Tasty snacks for Big Kids: Biles Hendry’s new design launches Ella’s Kitchen into a new age category

Branding and design specialists Biles Hendry have created a fresh new packaging design for a range of products for older kids with long-standing partner, Ella’s Kitchen Brands Ltd. The new range expands on Ella’s core baby offering, stretching the brand to children aged 3 years and above. “Since reinventing the category back in 2006, Ella’s […]

Taxi Studio revolutionises Pakistan’s #1 recipe mix brand for the first time in a decade!

Taxi Studio revolutionises Pakistan’s #1 recipe mix brand for the first time in a decade!

National has been a kitchen staple in Pakistan for over 50 years. Rich in heritage and renowned for its Recipe Mixes, the brand has firmly established itself as a favourite for families across the country. But whilst the quality of National‘s Recipe Mixes remained unquestioned, its cultural relevance needed to be addressed. Regional taste preferences […]

A plane points out the new location for KFC’s new restaurant in Tenerife

A plane points out the new location for KFC’s new restaurant in Tenerife

KFC, a leading fried chicken brand, presents their new restaurant in Tenerife overflying the island with a commercial aircraft. To that end, they have customized one airplane from the well-known local brand, CanaryFly. PS21 has sought to leverage the location of their new establishment beside north Tenerife’s airport, one of the airports with higher air […]

B&B studio reimagines The Tomato Stall as Isle of Wight Tomatoes, putting the focus on provenance with a new brand positioning, identity and packaging design.

B&B studio reimagines The Tomato Stall as Isle of Wight Tomatoes, putting the focus on provenance with a new brand positioning, identity and packaging design.

B&B has collaborated with expert tomato growers and gourmet producers, previously known as The Tomato Stall, to emphasise the brand’s secret ingredient – the exceptional climate and terroir of the Isle of Wight. Now named Isle of Wight Tomatoes, the new brand is built around a key product promise – More Sunshine, More Flavour. Soaked […]

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