On shelves of retailers across the UK, Funkin’s Nitro cocktails bring Espresso Martinis and Passion Fruit Martinis straight out of the bar and into the hands of the consumers, wherever they are, whatever the occasion. Funkin’s new NPD is the first time a range of Nitro cocktails have been taken outside the cocktail bar and […]
West Berkshire Brewery’s limited-edition pineapple pale ale, Tropic It Like It’s Hot, returns to the UK this summer. Available nationwide from August in 30L Keg and 440ML can formats, the brew is back by popular demand after debuting last year. Brightening up the British summer with serious amounts of juicy pineapple, Tropic It Like It’s […]
Having first hit shelves a little earlier this year, Birds Eye is bolstering the launch of its meat-free Green Cuisine range with a distinctive media campaign called ‘Whoops, I’m a Bit Veggie!’. Produced by Grey London, the heavyweight investment – initially worth £2m – will be airing on national TV from this week and will […]
Irish Distillers have unveiled a new look for their iconic Redbreast range, more than a century after the brand was first introduced. Nude Brand Creation partnered with the revered Irish brand to develop the new packaging, with the aim to highlight Redbreast’s strong heritage and endearing brand personality, whilst also broadening its appeal to a […]
URBAN eat is relaunching its popular Food to Go range including new ranges and a striking new look – offering ‘Food with Attitude’ to consumers and its best ever tasting range. The £120million brand is introducing new recipes and flavours, including new Street Food and Deli ranges which aim to capitalise on the latest food […]
The ‘Beezza’ marks the launch of Papa John’s latest pizza release, while recognising the importance of the insect to tomato production and highlighting the growing threat of climate change to its future. There’s an element of self interest in the brand’s campaign, given the bee is ‘in fact the most effective pollinator of tomatoes, essentially […]
Mars Edge, a new entrepreneurial arm of Mars, Incorporated dedicated to human health and wellness through targeted nutrition, has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design. As part of Mars Edge’s drive to create better lives through nutrition, GoMo Dal Crunchies have been […]
Branding agency Williams Murray Hamm is behind a striking and sophisticated, paisley-inspired brand identity for a new collection of rare and old single malts called the Secret Speyside Collection. The 15 single malts in the collection have been distilled at four seldom-seen distilleries and all aged between 18 and 30 years old. Williams Murray Hamm’s […]
James White Drinks has unveiled a refreshing modern design for its popular Beet It Organic beetroot juice, which has been bottled in rural Suffolk since 2005. Introducing James White’s new style logo, the new design incorporates the original calligraphy and a refreshed stylised beetroot illustration and complements the new “Bold by Nature” company strapline and […]
Subway and Above+Beyond have launched a new campaign reminding the world that you can always get exactly what you want at Subway. The campaign, which will run across the UK & Ireland, kicks off with a TV ad which depicts the set of a Subway commercial being interrupted by a group of masked invaders to shut […]