Skittles Celebrates Vancouver Pride with a Towering Interactive Light Installation

Skittles Celebrates Vancouver Pride with a Towering Interactive Light Installation

For several years now, Skittles has given up its iconic rainbow to celebrate Pride, showing support with limited edition products and packaging that is stripped of all colour. This year, to coincide with the Vancouver Pride Festival beginning on August 2nd, Skittles unveiled an interactive installation to celebrate and support the community. In partnership with […]

Wine Brand Böen Teams with Guala Closures and SharpEnd to Launch First NFC-Enabled Wine Bottles in US

Wine Brand Böen Teams with Guala Closures and SharpEnd to Launch First NFC-Enabled Wine Bottles in US

Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication (NFC) technology to date. On August 1st, NFC connected bottles will be released across the United States, offering consumers the ability to be taken to the home of […]

Bloom Gin Turns its Back on Gender Stereotypes in Category Breaking Brand Campaign

Bloom Gin Turns its Back on Gender Stereotypes in Category Breaking Brand Campaign

Gin brand BLOOM has launched its new brand campaign created with under 30s specialist creative agency ZAK. Whilst culturally the forward motion of female empowerment and gender equality is accelerating, the drinks category is still left on the shelf with some rather dull and dusty ideas. Until now. The ‘Live Full Bloom’ campaign inspires women to live […]

Bud Light and Post Malone Collaborate on a Limited-Edition Merch Collection

Bud Light and Post Malone Collaborate on a Limited-Edition Merch Collection

Bud Light and Grammy-nominated artist Post Malone debuted a new limited-edition merch collection available US-wide on Monday, August 5, 2019 exclusively on PostMalone.com. The premium, unisex streetwear line takes equal inspiration from some of Post’s favourite things as well as Bud Light’s heritage to create a one-of-a-kind collection that will bring fans closer to Post […]

B&B Studio Finds Inspiration in 170-Year-Old Recipe for Limited Edition Plymouth Gin Range

B&B Studio Finds Inspiration in 170-Year-Old Recipe for Limited Edition Plymouth Gin Range

Plymouth Gin has launched the first in a series of unique limited batch craft gins that celebrate the spirit of exploration, with design by London-based agency B&B Studio.  Mr. King’s 1842 Recipe is a small limited batch run of only 2,000 cases, crafted by Master Distiller Sean Harrison using a reimagined original recipe from 1842 […]

Cadbury Partners with Thierry Henry for Return of Match & Win Promotion

Cadbury Partners with Thierry Henry for Return of Match & Win Promotion

Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in partnership with creative agency ELVIS. Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part […]

Britain’s Beer Alliance Reprises its Pro-Pub Campaign with Hard-Hitting Documentary with a Devastating Twist

Britain’s Beer Alliance Reprises its Pro-Pub Campaign with Hard-Hitting Documentary with a Devastating Twist

Long Live The Local, the campaign which aims to promote pubs and cut beer duty, returns to celebrate the positive role that pubs play in our lives & communities – and with a stark warning of the threat facing this Great British institution.  In 2018, the Chancellor listened to the voices of 116,000 people who […]

Coca-Cola Dramatises Memories of the First Sip in Adventures of a Giant Tongue

Coca-Cola Dramatises Memories of the First Sip in Adventures of a Giant Tongue

Coca-Cola wants its customers to think back to the moments and memories they associate with taking their first sip of its iconic fizzy drink. Taste is one of the strongest senses out of the five. Just placing something tasty on the tip of your tongue has the capacity to send you back to pleasant memories of […]

Desperados Doubles the Size of a Small Spanish Apartment to Create One Epic House Party

Desperados Doubles the Size of a Small Spanish Apartment to Create One Epic House Party

Desperados reached new levels of wild experimentation once again by connecting partygoers in two different apartments to create one epic house party. With nearly two in three Spaniards living in apartments, most can’t imagine hosting a house party with a dance floor big enough for all their friends. Desperados surprised guests by connecting two small […]

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