FAB Finalists For The 26th FAB Awards Revealed!

FAB Finalists For The 26th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 26th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]

Blockhead: Beyond Gum, a Catalyst for LifeSource: The GateBlockhead: Beyond Gum, a Catalyst for Life

Blockhead: Beyond Gum, a Catalyst for LifeSource: The GateBlockhead: Beyond Gum, a Catalyst for Life

Blockhead goes beyond mere gum, serving as a catalyst for life’s adventures. Whether you’re conquering Everest or seeking a weekend pick-me-up at Glastonbury festival, Blockhead is your ultimate companion, designed to help you tackle whatever challenges life throws your way. Infused with functional ingredients like caffeine, CBD, charcoal, or vitamins, each variant delivers precisely what […]

McDonald’s launches ‘The Meal’: new integrated campaign removes the iconic smile from Happy Meal boxes® for the first time ever to mark Mental Health Awareness Week

McDonald’s launches ‘The Meal’: new integrated campaign removes the iconic smile from Happy Meal boxes® for the first time ever to mark Mental Health Awareness Week

McDonald’s UK and communications agency Ready10, together with Leo Burnett UK, today launch ‘The Meal’, a 360-degree, integrated campaign which removes the iconic smile from millions of Happy Meal® boxes to help spark family conversations about emotions during Mental Health Awareness Week (May 13th to 19th).  The multi-channel campaign follows research commissioned by McDonald’s which reveals […]

Sweety Ice Cream Unveils Bold New Look: A Tribute to Its Asian Heritage and Family Legacy

Sweety Ice Cream Unveils Bold New Look: A Tribute to Its Asian Heritage and Family Legacy

Chase Design Group revitalizes the brand, blending history and modernity to stand out in a competitive market Sweety Ice Cream, the high-quality mochi ice cream brand, unveils its new visual identity to further its mission of spreading the joy of mochi. Stacey and Sean Lee, and Tiffany Yang were children in 1978 when their parents […]

MAGNUM ® PARTNERS WITH TROYE SIVAN TO CREATE THREE ALL-NEW MOOD-INSPIRED REMIXES IN OFFICIAL HONEY – REMIX EP RELEASE

MAGNUM ® PARTNERS WITH TROYE SIVAN TO CREATE THREE ALL-NEW MOOD-INSPIRED REMIXES IN OFFICIAL HONEY – REMIX EP RELEASE

Magnum® ice cream, the world’s authority on pleasure, has partnered with global award-winner and Grammy-nominated Australian singer-songwriter and actor Troye Sivan to create three all-new remixes of his track “Honey”, each designed to match three different moods – Euphoria, Wonder or Chill. The exclusive remixes will form part of Troye’s new Honey – Remix EP, […]

Heineken® is turning 24-hour laundromats into sports bars in partnership with LePub Singapore

Heineken® is turning 24-hour laundromats into sports bars in partnership with LePub Singapore

Heineken® and LePub Singapore are turning 24-hour laundromats into all-night sports bars so that Korea’s most hardcore football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the world’s most hardcore football fans – so devoted, they’ll wake up […]

In a bold move that’s set to shake up taste buds across the region, KFC has joined forces with the iconic Cheetos to unveil a culinary sensation: Crunchin’ Cheese Fried Chicken!

In a bold move that’s set to shake up taste buds across the region, KFC has joined forces with the iconic Cheetos to unveil a culinary sensation: Crunchin’ Cheese Fried Chicken!

KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that’s larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin’ Cheese in the Colonel’s […]

Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Virtual experiences inform pub enthusiasts about the pubs’ historic features, using AR technology to preserve their past. Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves […]

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