Budweiser revealed its commercial starring Oscar-winning actress, Charlize Theron, alongside the brand’s limited-edition Budweiser Reserve Copper Lager. The :60 commercial, titled “The New Bud in Town,” is set to Run-D.M.C’s “Tricky” and features Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The new creative brings […]
Director, Peter Harton, who is represented by Great Guns (exclusively in the UK, US, Asia, India, and ME), unveils a series of quirky commercials for Danish confectionery company, Carletti. Created by agency, Envision, and produced by TorpBerthelsen, the four 30-second adverts show people inventing bizarre excuses to reward themselves with Carletti candy. Each of the four […]
A recent survey of 1,015 people across the UK has revealed what Brits want to see in their fried breakfasts. The research, undertaken by luxury London hotelier, Guoman Hotels, asked respondents to select items they wanted to see in their fry up from 17 options. The most popular items to include in a seven-item breakfast were: Bacon (74%) […]
Mondelēz International has worked with the London office of global brand design agency, Bulletproof, to revitalise the packaging for its Ritz snacking portfolio, as part of an overall relaunch of the iconic cracker brand. Bulletproof had already put the glitz back into Ritz back in 2013, when it created the pack design that placed the iconic […]
Seeking to disrupt a traditional market with a bold and colourful brand identity, the creators of Happie asked design experts Tidy, to redefine the humble pie. Pies may be seen as quintessentially British pub grub, but today’s health-conscious consumers are often left out of the equation. Happie sought to shake things up with a nutritious alternative, featuring classic flavours […]
LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]
Last August, fashion house Balenciaga dropped a new mule that observers thought looked a lot like the containers for McDonald’s French fries. About a half year later, McDonald’s, along with agency Nord DDB finally took the time to respond to the “copycat” move, with an Instagram post during Fashion Week Stockholm featuring McDonald’s “authentic” version of the French […]
Two days before Valentine’s Day, Coca-Cola Philippines set hearts a flutter with a one-day pop-up vending machine that dared lovebirds to fizz up their love. Amid couples and hopeful singles, Coca-Cola set up the special Valentine’s vending machine in picturesque Circuit Makati, inviting people to fizz up their love with a no-frills mechanic: Grab the […]
MullenLowe Romania has created a pair of striking print ads to promote the Fuchs range of spice mixes. In order to demonstrate the flavours that the mixes can enhance different dishes with, the ‘Fish’ and ‘Chicken’ executions each form the shape of the food they are designed to season made up of the many ingredients […]
Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017. As part of the campaign, Absolut has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras. The […]