Marmite Mind Control Campaign by adam&eveDDB Sees Haters Turn to Lovers

Marmite Mind Control Campaign by adam&eveDDB Sees Haters Turn to Lovers

For the first time since Marmite was established in 1902, the makers of Britain’s most popular yeasty toast topper, are scouring the nation not to find the brand’s biggest fans – but to find the absolute, unequivocally greatest hater of the spread – in the hopes that they can convert them in to becoming an […]

Australia vs England Hostilities Spread Beyond the Cricket Field in New Vegemite Ad

Australia vs England Hostilities Spread Beyond the Cricket Field in New Vegemite Ad

At the first Ashes Test in Edgbaston, Marmite was handing out jars of its ‘salty black goo’ in an apparent attempt to convert Aussie spectators away from their beloved Vegemite. Labelled “Marmy Army”, the brand plans to hand out the little jars for the full five Ashes Tests. But Vegemite is having none of it, taking out […]

Hellmann’s, Knorr and Marmite Offer Free Dishes for Cash-Strapped Londoners

Hellmann’s, Knorr and Marmite Offer Free Dishes for Cash-Strapped Londoners

Unilever-owned brands team up to open cafe offering free dishes inspired by store-cupboard essentials. The Cupboard Love Cafe aims to inspire cash-strapped Brits to open their kitchen cupboards and cook. Open for one day only, dishes will be made using Hellmann’s, Marmite and Knorr alongside kitchen basics. Food available will include Portobello mushroom coated in […]

Marmite ‘TasteFace’ Takes Facial Recognition to the Next Level

Marmite ‘TasteFace’ Takes Facial Recognition to the Next Level

Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]

Marmite Gene Testing Could Prove Whether You’re Born To ‘Love It Or Hate It’

Marmite Gene Testing Could Prove Whether You’re Born To ‘Love It Or Hate It’

A scientific study has shown that people’s taste preference for Marmite is in their genes. Called The Marmite Gene Project, the study commissioned by the Unilever brand gives weight to its long-time marketing slogan, “Love it or hate it”. DNAFit, the genetic testing centre behind the research, has published a scientific white paper detailing how […]

Marmite Bans Lovey-Dovey Pet Names from its Custom Jars

Marmite Bans Lovey-Dovey Pet Names from its Custom Jars

Marmite has banned a slew of lovey-dovey pet names from its jar customisation scheme to generate awareness of the feature in the run up to Valentine’s Day. The divisive spread has made the blanket ban upon the cringe-inducing terms of endearment passed between smitten condiment lovers. Utilising reverse psychology however, the brand hopes consumers will […]

SLEEPING GIANTS: How To Revive Orangina

SLEEPING GIANTS: How To Revive Orangina

It is great to see Lucozade Ribena Suntory working hard to reinvigorate Orangina. It recently launched four new multipacks, which include slim line cans and plastic bottles, in a bid to revive the struggling brand. It is just one of a number of steps the company has taken to boost sales. According to The Grocer […]