It is great to see Lucozade Ribena Suntory working hard to reinvigorate Orangina. It recently launched four new multipacks, which include slim line cans and plastic bottles, in a bid to revive the struggling brand. It is just one of a number of steps the company has taken to boost sales. According to The Grocer […]
Marmite looks to be gearing up to launch a summer campaign with the strap line ‘Summer of Love’. The Unilever owned brand has filed a trademark application with the Intellectual Property Office for the spread brand featuring pink branding with flowers and the words “summer of love” emblazoned on the logo. Unilever confirmed it is […]
Marmite is threatening “full-scale Marmageddon” with the return of its controversial yet widely celebrated animal rescue spoof which escaped censure after generating hundreds of complaints. A teaser launched on January 6, trumpeting the return of the mockumentary in which jars of Marmite are rescued from the backs of kitchen cupboards and taken away for be […]
Marmite has lost its position as Britain’s favourite branded toast-topper to Rowse Honey as the UK’s love-hate relationship with the savoury spread took a turn for the worse. Sales of Marmite dipped 5% in terms of value and 1.2% in volume while sales of Rowse Honey soared nearly 18% in value and 21% in volume […]
The Unilever brand Marmite has unveiled a new strapline and its first TV ad in two years as part of a £2 million campaign. The “Love it. Hate it. Just don’t forget it” campaign aims to reinvigorate the brand’s popularity in the UK. The 90-second spot, which launched on August 5, spoofs animal-rescue documentaries. It […]
and gives Oxford Street shoppers golden moment of fame In the second phase of Marmite’s unique dynamic Christmas lights on Oxford Street, Kinetic and its creative division Fuel have worked with Mindshare, Grand Visual, DDB and Clear Channel to deliver the first interactive digital bus shelter outside Selfridge’s to enable shoppers to interact directly with […]