The McDonald’s legacy has a new look – Pearlfisher redesigns McDonald’s’ global packaging system

By Newsroom on February 15, 2021   Creative Gallery, Design Gallery, Food, Latest, Launches, Marketing, Non Alcoholic, Packaging  

Over the last 65 years, McDonald’s restaurants have become beloved for quality food and convenience. With over 60 million touchpoints every day, packaging matters. Pearlfisher partnered with McDonald’s for a multi-year redesign of the brand’s global packaging system. At the center of the redesign is a graphics system, which serves as a single visual framework […]