This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we follow the […]
McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]
Leo Burnett London and McDonald’s have released a new film which highlights the work of the Ronald McDonald House Charities UK. Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of […]
McDonald’s India jumped onto the trend by dedicating songs to all the food on their menu – from Kuch Kuch Hota Hai when we see a burger to Is This Love when it comes to Fries. The brand saw people pouring in with their own songs to show love for their food. To amp up […]
Without pollination from bees, one third of the food we eat would be threatened. The fact that some of McDonald’s franchises in Sweden have beehives on their restaurant roof tops to promote biodiversity has attracted worldwide attention. Now the initiative is being extended to include wild bees. It is estimated that 30% of Sweden’s wild […]
McDonald’s and Leo Burnett London have launched a surreal new campaign, ‘We Deliver’, which announces the UK-wide roll out of McDelivery by celebrating the unique thrill of enjoying a McDonald’s at home. The campaign highlights a host of novel, bizarrely satisfying eating rituals that McDelivery, via Uber Eats, now makes possible. The hero 30” film takes us on […]
McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find in high-end restaurants and supermarkets with those at McDonald’s. The campaign consists of two 40” films that playfully pose the question: how […]
The number of electric-powered passenger cars is increasing in Sweden. McDonald’s installed its first charging posts as early as 2009 and has since grown to become Sweden’s largest restaurant chain for electric car charging, with 55 charging stations around the country. The expansion of charging stations continues at McDonald’s and the ambition is for all […]
McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]
McDonald’s is often looked at as the quintessential western brand. This often leads people to assume that the house favourite burgers from McDonald’s India are also western in their origin. In an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald’s India’s food, this Independence Day, Hardcastle […]