The McDonald’s Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, We Are Unlimited has launched a new campaign entitled ‘Around the world is now around the corner’. This is the first time McDonald’s is bringing some of its most popular international items from around the world to participating U.S. restaurants […]
McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s tasked partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
Burger King understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling. The new boxes, dubbed Real Meals, come in a variety of different moods – and “happy” isn’t one of them. The Real Meal moods include the Pissed […]
Customers will now no longer have to race across town to get to McDonald’s before the clock strikes and Egg McMuffins go off the menu, as they will now be available all day long. McDonald’s and TBWA\Paris have released a film to mark the occasion, which is executed with as much creative panache as we’ve […]
McDonald’s menu items are so recognisable that people barely need to see them to know what they are. That’s the upshot of a devious new outdoor and print campaign from TBWA\San Juan, which features classic menu items from the fast food chain— a Big Mac, a Happy Meal, a carton of french fries — blurred […]
McDonald’s have announced that they will acquire Dynamic Yield, a leader in personalisation and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. McDonald’s will utilise this decision technology to provide an even more personalised customer experience by varying […]
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]
Building on the success of its Great tasting coffee, simple campaign over the last two years, McDonald’s have launched a new integrated campaign called ‘We could’ aimed at driving the quality credentials of its McCafé coffee in a simple and pragmatic way. The campaign kicks off with a TV advert airing on 18th March and will be supported […]
McDonald’s and DDB New Zealand has spent the summer gifting Kiwis Big Mac Jandals in celebration of the Big Mac’s 50th birthday. Kicking off the New Year by offering New Zealand beach-goers one-of-a-kind jandals designed to look just like their namesake. Complete with layered soles and sesame-seed straps, Big Mac jandals were part of a wider […]