Australian influencer marketing agency, Social Soup, has partnered with Nestlé and its media agency, MEC, for the launch of the Nescafé Gold Organic OOH campaign. The creative will showcase authentic, quality content created by Social Soup’s highly engaged micro-influencer community, recognising the role and influence of influencer generated content (IGC) alongside branded content within the […]
Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]
Heineken is set to take over Underpass Park in Toronto on July 21, where the beer brand will host a party and unveil a piece of street art it has commissioned. A once-dormant public space under several highway overpasses in Toronto, Underpass Park was revitalized and turned into a public space in 2012 and given a fresh […]
Volvic has announced a new seven-figure sponsorship deal with Channel 4, marking the first time that the Danone-owned brand has sponsored TV programming. Volvic will sponsor Channel 4’s new programming strand, unstoppable Moments on 4, until the end of 2016. The sponsorship was brokered by MEC and will cover a number of popular shows on […]