A report into social video marketing has found that the alcohol industry is failing to adequately optimise content for the social web, with 97 per cent of ad shares in the last quarter coming from four adverts alone. The report from Unruly – Untapped Potential, The State of Sharing in the Alcohol Sector – found […]
At Food and Beverage News we keep a watchful eye on our industry. So it’s only natural that we develop an opinion of certain aspects of the sector, and now we have decided to share these opinions with you our reader, in a new segment – TOP 5 That Thrive. Every bi-monthly, we will present […]