Snickers & 7-Eleven Team up for Interactive ‘Hungerithm’ Twitter Push
Snickers has teamed up with 7-Eleven for an interactive campaign which sees prices of the brand’s flagship chocolate bar lower when the internet gets angry. Literally feeding on the rage of Twitter users, the confectionery maker has teamed up with the Melbourne Institute of Technology to create the ‘Hungerithm’ algorithm; which tracks the mood of […]