Lay’s to Launch Biggest Global Integrated Marketing Campaign in Brand’s History

By Newsroom on March 27, 2014   Advertising, Beverages, Features, Food, Latest, Launches, Marketing, Promotions  

https://www.youtube.com/watch?v=uXZ9Ofou2Lc Lay’s – the world’s #1 snack brand – announced today a major global integrated marketing campaign and new multi-dimensional promotional partnership featuring record breaking football superstar, Leo Messi. The campaign celebrates the simple pleasure of globally enjoyed Lay’s potato chips and extends across three executions: master brand communication, Lay’s Deep Ridged snacks and an […]