THE WAIT IS OVER – JÄGERMEISTER OPENS THE ICECOLD SUPERMARKET ON OXFORD STREET
“Iceland wouldn’t let us have a rave in their supermarket, so we made our own.”
Oxford Street was buzzing this morning as the ICECOLD Supermarket opened its doors to customers keen to get into the cold. Teaser videos have dropped online this week featuring award-winning actor, rapper, comedian and ‘store manager’ Michael Dapaah. Today, Jägermeister finally revealed itself as the iconic brand behind The ICECOLD Supermarket – after teasing with a viral campaign starring the award-winning actor, […]