DG Yuengling & Son, which bills itself as America’s Oldest Brewery, announced the launch of a new fully-integrated campaign, ‘Make Your Day Golden,’ in support of Yuengling Golden Pilsner, the Pottsville, Pennsylvania brand’s first new year-round product in 17 years. The product and campaign promote a carefree millennial lifestyle. Yuengling Golden Pilsner was created by Yuengling’s […]
With Memorial Day behind us, summer has unofficially begun. For Bacardi, that means it’s time to break free. So the brand is partnering with BBDO NY and Major Lazer, popular DJs who have gone on to become one of the most popular acts in show biz among the millennial crowd. And they are partnering as […]
Oakheart Genuine Spiced Rum has “benched the Captain” again as a result of a US national blind taste test that found it to be the best tasting spiced rum compared to Captain Morgan Original Spiced Rum among consumers ages 21-34. The test was administered by the independent, third party research company, Radius Global Market Research. […]
Violet Benson (@daddyissues_), Comedian and Internet Personality, has co-founded a new line of wine with Anthony Allport, Chief Executive Officer of Fine Wine Agency. Available online beginning July 18 at funwine.co, and at 40 retailers in New York, NY, Fun Wine Co (@funwineco) launches just in time for the summer. Instagram’s “Meme Queen” and Fun Wine Co […]