The Iconic Cookie Brand Reveals its Latest Creative Strategic Platform and Creative Campaign ideated by creative agency LePub Amsterdam OREO, the distinctive American black and white cookie brand, introduces its new European brand platform, “Trust The Twist”, with the aim of bringing playfulness into everyday habits and becoming part of people’s daily routine by leveraging […]
Bonin Bough has left his position as chief media and ecommerce officer with Mondelez International, the company has confirmed. The fast-talking marketer will be hosting a CNBC ‘unscripted’ television show called Cleveland Hustles, which premieres next week in the US. Backed by LeBron James and Maverick Carter, the show will “give four aspiring local entrepreneurs the chance […]
