Mondelez has invested £10m in a new campaign for its Ritz cracker brand as the FMCG giant looks to gain a foothold in the crisp market. A TV ad, created by Mother, will look to raise awareness of the new Ritz Crisp & Thin product and is based around the theme ‘Putting on the Ritz’ […]
Chipotle, the Mexican fast-food chain, is releasing its first UK campaign after appointing Mother to its European creative account without a pitch. The print and poster ads show pictures of Chipotle’s food along with instructions on how to pronounce the brand’s name. The ads also feature the strapline “delicious however you say it”. The campaign […]
Of all the senses, none trigger emotional memories as quickly or intensly as smell. And there’s little that seems as appetising, brilliantly British and nostalgic as the smell of a chunky piece of breaded cod. In their latest spot for seafood brand Young’s, Mother have captured the raw and rather childish emotion of catching a […]
http://www.youtube.com/watch?v=xAGZOPK1UkM Unilever snack brand Pot Noodle has escaped censure from the ad watchdog, despite two complaints from members of the public that it was “offensive” and “encouraged harmful discriminatory behaviour and treatment towards transsexual people”. The ad, created by Mother, featured a male actor with visible stubble wearing various outfits. The character was shown in […]