As a business that set out in 2020 to showcase insect protein in a positive, sustainable light it was perhaps inevitable that the ‘early doors’ success of its high-flying bug bites and mealworm ‘superfood’ seasoning, would quickly result in Mr Bug making the pragmatic leap from occasional treats and nutritious condiments to ‘everyday affordable’ dog […]
Mr Bug Dog treats have come a long way in the blink of an eye championing a three-pronged strategy of clean deck ingredients, meets sustainable farming meets circular economy, which last week resulted in the Devon-based business winning a National Sustainability award for Innovation. For Conal such reaffirming recognition is testament to his team’s commitment […]
Mr Bug maintained its sustainable momentum in October by winning Pet Quip Gold in the blue riband Green & Organic category, an industry award that further underpins Mr Bug’s staunch commitment to eco-friendly farming practices and the wider circular economy. ‘Awards are an unrivalled means for smaller start-ups like Mr Bug to explain to the […]
This September sees award-winning Mr Bug launch its next tranche of insect protein innovation for healthier living hounds in the shape of a handy superfood shaker, that will provide a generous dash of mealworm protein seasoning at mealtime. As the UK’s 1st DEFRA approved mealworm bug farm, Conal and his team are well-versed in the nutritional […]
Mr Bug dared to dream and against all odds became the latest winner of Global Good’s Product of the Year category, a sustainable-centric award highlighting not only those businesses blazing a trail for purpose-built sustainability, those scalable businesses with the growth potential to achieve meaningful world impact. Having already won a coveted ethical award from […]
For all its light-hearted messaging and whimsical brand identity, the fact remains that Mr Bug is operating in a cutting-edge farming environment offering significant sustainable upsides. The irrefutable evidence is that farming insect protein offers the planet an altogether lighter touch on the environment (using less land, feed and water) than traditional farming, the reality remains that […]
Yet another BIG week for Devon-based Mr Bug saw the welcome arrival of a prestigious Blue Patch rosette (the culmination of an extensive 2022 audit) which arrived in the post at precisely the same moment as their Good Shopping Guide’s Ethical Accreditation certificate. Today, both nationally-prized accolades sit proudly alongside the gleaming gold Nourish award (unrivalled nutritional integrity) […]
Look, no-one denies that dog antlers make a great photo opportunity and that a dog bib being worn over the festive period is beyond hysterical, but when push comes to shove what would your dog choose for that perfect festive stocking filler? The answer is as clear as day, because any dog that cares about […]
‘While its expensive image is a major barrier for eco-friendly pet food, there are ripe opportunities around concepts combining sustainability and money-saving benefits, such as ‘nose-to-tail’ eating recipes.’
When you’re a young Devon business cutting its teeth in sustainable dog treats that laud the nutritionally-ripped mealworms, there’s probably nothing better than receiving a reassuring call out from the wise, data-crunching owls at Mintel. Latest Mintel research confirms that ‘over a 1/3rd of pet parents who purchase food for their dogs and cats express an interest […]