Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds

- Jameson partnering with Sofar Sounds for eight intimate gigs in UK cities - Sofar Sounds’ biggest ever UK partnership was developed in collaboration with Havas Media and JUMP - Initiative also incorporates six-part content series on VICE music channel Noisey

Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds

Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds. The initiative, Sofar Sounds’ biggest ever UK partnership, was developed in collaboration with Havas Media and JUMP, Havas Media Group’s content and partnerships division.  Jameson is partnering with Sofar Sounds for eight intimate gigs in cities […]

Hennessy Collaborates with Maluma to Blend the Rhythm of Many Nations

Hennessy Collaborates with Maluma to Blend the Rhythm of Many Nations

Hennessy, one of the world’s best-selling Cognac, and global artist Maluma announce a new formal partnership in time for Hispanic Heritage Month, bringing to life the spirit of the brand’s “Never stop. Never settle.” mantra for Latinx audiences. Embracing the music industry has always been part of Hennessy’s DNA, recognising creative minds who blend a […]

Sharp’s Brewery Turns the Tables on the Music Industry with ‘Ocean Vinyl’

Sharp’s Brewery Turns the Tables on the Music Industry with ‘Ocean Vinyl’

Sharp’s Brewery is working with Nick Mulvey to make music that will protect British coastlines from plastic pollution and help reduce single plastic usage. The Cornish Brewery and Mercury Music Prize nominee have today released the first track pressed onto a record made from recycled plastic, which has been washed up on Cornish beaches.  Sharp’s Brewery and […]

Desperados Welcomes Party Ideas from All Over the World for One Epic House Party

Desperados Welcomes Party Ideas from All Over the World for One Epic House Party

Desperados reached new levels of wild experimentation by welcoming partygoers and all their party ideas under one roof, to create the world’s largest crowdsourced party. Partnering with party legends Elrow and dance music pioneer, Skream, Desperados transformed Magazine, one of London’s newest venues, into the most welcoming house party and turned people’s wild party ideas […]

Shawn Mendes Returns to His Canadian Roots in GUT Miami’s Tim Hortons Film

Shawn Mendes Returns to His Canadian Roots in GUT Miami’s Tim Hortons Film

School editor Mark Morton teams up with Anonymous Content director Jason Koenig for the GUT Miami’s new campaign for Tim Hortons, featuring Canadian music sensation, Shawn Mendes. ‘Home is Where the Heart is’, in celebration of Shawn’s Canadian roots. The spot is out in advance of his first sold-out stadium show in Toronto on September […]

Lewis Capaldi Auctions His Own Pre-Twisted, Licked and Dunked OREO Cookies in New Content Push

Lewis Capaldi Auctions His Own Pre-Twisted, Licked and Dunked OREO Cookies in New Content Push

OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]

Round Three of The Glenfiddich Festival Experiment is Coming to the UK

Round Three of The Glenfiddich Festival Experiment is Coming to the UK

Back by popular demand, The Glenfiddich Festival Experiment #3 is returning once again to say thank you to the nation’s bartenders. The UK’s largest festival for the on-trade community will see Glenfiddich open its distillery doors to more than 1,200 members of the hospitality industry from the UK, and for the first time, to international attendees. […]

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