Nestlé Purina has launched its hero content video for natural pet food product, Purina Beyond, using Yahoo7’s end-to-end content marketing solution, Storytellers. The video is the first creative fully conceptualised, produced and served by the solution. Aiming to educate Aussie pet owners on the importance of the nine recognisable key ingredients found in Purina Beyond, […]
Nestlé Purina is making it easier for sporty people and their dogs to exercise together with the launch of a new range of performance nutrition pet food. The company is rolling out Purina Pro Plan Sport in the United States to help hone the fitness levels of healthy dogs that already enjoy an energetic lifestyle […]
Purina continues to strengthen its pet food brands worldwide with an investment of about CHF 15 million (80 million Argentine pesos) in its factory in Santo Tomé, Argentina. The investment, which has increased production capacity by 50% and created 250 direct and indirect jobs, is the latest the company has made to expand its global […]