Heineken Raises a Glass to the Spontaneous and Drops New “Cheers to the Unexpected” Campaign

Heineken Raises a Glass to the Spontaneous and Drops New “Cheers to the Unexpected” Campaign

 Heineken raised the curtains on a new US-led integrated marketing campaign dubbed “Cheers to the Unexpected.” The series of television commercials, digital spots and outdoor branding pull from US insights, which showcase that Heineken drinkers thrive for spontaneity, and those who embrace it are happier in life. Each of the new ads encourages viewers […]