Pearlfisher London has redesigned innocent’s on-the-go juice line, and introduced the drinks brand’s carafe design to the range. The brief, which spans creative strategy, graphic and structural packaging design, was to use design to inject the bottles with a “challenger spirit” that disrupts the sector and creates increases sales potential. Dan Gladden, Pearlfisher design director, […]
Cruz, La Martiniquaise’s leading Port brand, has unveiled a new and elegant design for its classic range. A brand new look designed to retain the elegant style of Porto Cruz and to give a superior brand visibility. The new packaging will be available worldwide and will be rolled out on all the qualities: Tawny, White, Ruby, […]
International brand design agency, Design Bridge, has re-designed the Senseo brand, including new packaging which has just launched across Europe. Senseo, a coffee brand that stands for convenient coffee enjoyment, allows consumers to explore a broad range of coffee without all the fuss. Design Bridge redefined the brand personality with the client team unlocking its […]
Branding and packaging design specialist Parker Williams has crafted the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s distinguished logo in a dark bold sphere, which stands out against vivid […]
Coca‑Cola Great Britain (CCGB) announced that it will be unifying the Coca‑Cola portfolio of products – including Coca‑Cola, Diet Coke, Coca‑Cola Zero and Coca‑Cola Life – under a new “one brand” strategy to promote the full choice of Coca‑Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca‑Cola has innovated to […]
Brand packaging design agency BrandOpus have worked with Vivid Drinks to launch two new products in their range of Matcha green teas, including a 100% unsweetened matcha green tea drink. Following the award-winning launch of the Vivid’s RTD matcha drinks last year, Vivid Unsweetened launches due to unprecedented national demand for green tea and low […]
Specialist seafood brand Young’s Seafood has launched a new master brand to reaffirm its commitment to quality, leadership and innovation. The rebrand, which is the first in over a decade, was masterminded by Springetts Brand Design Consultants to compliment new packaging for Young’s products, set to be launched in-store later this month. The updated branding […]
Fashion and print design consultancy Eley Kishimoto has worked in collaboration with Studio MacLean to redesign the interiors for a bakery in London, which has recently moved location. Southerden Patisserie and Café, which was previously based in Peckham and reopened on Bermondsey Street this month, was initially given a “minimal” design by the two consultancies […]
American whiskey brand Southern Comfort has undertaken the biggest redesign in almost a decade as it looks to become more relevant to today’s consumers. Carried out by Austin-based brand design studio Helms Workshop, the redesign encompases the entire Southern Comfort Family of brands including Southern Comfort 100 proof, Lime Comfort, Cherry Comfort, and the forthcoming […]
Celebrating its 153rd anniversary, Bacardí rum announces the first packaging update to the world’s number one selling rum in more than a decade. Heavily influenced by Art Deco style, the new bottle design by Here Design, reflects the brands unique heritage and provenance, although its timeless quality ensures it looks just as good in some of […]