Pearlfisher London has redesigned innocent’s on-the-go juice line, and introduced the drinks brand’s carafe design to the range.
The brief, which spans creative strategy, graphic and structural packaging design, was to use design to inject the bottles with a “challenger spirit” that disrupts the sector and creates increases sales potential.
Dan Gladden, Pearlfisher design director, commented: “Our new design visually steers away from the stereotypical information-heavy white labels. We purposely used a pressure sensitive clear label to put the focus on the product inside, de-cluttered the label and moved the variant descriptor to the seal, communicating freshness and helping range navigation.”
The new innocent on-the-go carafette comes in two sizes (330ml and 500ml) and is now available nationwide in the UK.
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