A new blend, a new look and a new mission: to win back the hearts of Britain’s tea drinkers. Boundless Brand Design, the London-based strategic and creative branding studio, has created a new brand world and refreshed packaging for PG Tips, one of the UK’s most famous tea brands. The new look launches alongside an […]
Global drinks design agency, Denomination, debuts a new proprietary bottle alongside a five-tier luxury gifting system built on restraint, not ornament. Global, award-winning drinks design branding consultancy, Denomination has completed a ground-up redesign of the entire Penfolds Collection gifting range, timed to the 2026 Collection release and the debut of the brand’s new proprietary bottle. […]
A uniquely British tea ritual. Intertype Studio were briefed by Fortnum and Mason to redesign the packaging for the biggest seller in their store – their selections of fine teas from around the world. Our first step was to create a new structural innovation that uses cardboard engineering to remove the use of plastic […]
Craft beer has spent years competing to be louder, darker and more serious. Harbour Brewing Co. decided to head in the opposite direction. Working alongside the Cornwall-based brewery, independent design agency Thirst has unveiled a vibrant new identity and packaging redesign inspired by the freedom of the Cornish coast, the reward that comes after a […]
Food Thoughts is well known in foodie circles for its top quality, ethically sourced, organic cacao. The brand was acquired in 2025 by Fuel 10K founder Jason Kerr and Mark Gould, founder of Wholebake. They saw its potential to become a leading force in home baking and appointed Into the Light to refresh the brand. […]
Long associated with fine dining, BRU had become increasingly perceived as distant and outdated. WeWantMore set out to change that, repositioning the brand from a restaurant staple to the finishing touch for the table, designed for every meaningful moment shared around food. Central to the redesign was a shift in perspective: from shelf impact to table […]
As Notting Hill Carnival prepares to fill London’s streets with colour, culture and celebration, we’re raising a glass to a project shaped by that same spirit of Caribbean conviviality: our redesign of Ponche Kuba. Created in 1942 and crafted at Mount Gay Distilleries in Barbados, Ponche Kuba is a distinctive rum cream liqueur with a […]
Stamp-inspired storytelling meets bold typography in a new own-label beer offer rooted in authenticity and craft Marks & Spencer is stepping confidently into the craft beer conversation with the launch of two new design-led ranges, created in collaboration with branding and design agency Thirst. Spanning a richly detailed Continental range and a bold, modern Craft […]
The Design Team at Mark Anthony Brands recently refreshed the Cayman Jack brand identity, packaging and visual world around a simple belief: escape isn’t a place, it’s a state of mind. As consumers increasingly seek moments to step away from the pressures of everyday life, the team saw an opportunity to evolve the brand beyond its […]
The redesign of Dedham Vale Vineyards by Contrast reappraises the English wine market by re-positioning the brand at the intersection of heritage and contemporary refinement, speaking directly to today’s and tomorrow’s wine connoisseur. Rooted in the provenance of the Dedham Vale countryside, immortalised by iconic British artists, the brand draws on a legacy of landscape, […]