Design Bridge Singapore creates hyper-local craft beer brand for the Hong Kong market

Transforming YAU from a generic Hong Kong craft beer brand into a boldly unique hyper-local expression that embraces the playful absurdities of Hong Kong life.

Design Bridge Singapore creates hyper-local craft beer brand for the Hong Kong market

The Design Bridge Singapore Studio shares details of the team’s striking transformation of the craft beer brand YAU from Hong Kong, which has ignited new appeal in the competitive craft beer market. The vibrant new branding draws on witty Hong Kong colloquialisms, and a collaboration with local illustrators Brainrental, rooting the brand firmly within local […]

Vault49 Creates New Packaging Design for Sol in Global Markets

Vault49 Creates New Packaging Design for Sol in Global Markets

Brand design agency Vault49 today unveils a new design for Sol packaging in global markets.  Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity. Positive energy Sol approached Vault49 after a separate redesign in […]

New Quinta da Pedra Alta Pedra No 3 leads the white Port zeitgeist

New Quinta da Pedra Alta Pedra No 3 leads the white Port zeitgeist

Drinks design specialist Denomination creates a brand and packaging identity for Quinta da Pedra Alta’s new white Port – Pedra No 3 – giving the classic beverage a 2020 makeover and making it relevant to today’s consumers. For many years, Port has been seen as being all about tradition. Something to be consumed straight up […]

Liberté debuts new look for ultimate indulgence

Liberté debuts new look for ultimate indulgence

Yoplait’s premium yogurt brand Liberté has undergone a stylish redesign. Available now, the new look calls out the natural ingredients and luxurious, thick texture in each pot.  Rich in protein and free from artificial sweeteners and preservatives, Liberté is created with two simple ingredients – milk and microbiological yogurt culture. The new on-pack stamp demonstrates […]

Belmoca partners with Dragon Rouge for the repositioning and redesign and launch of Belmio coffee capsules

Belmoca partners with Dragon Rouge for the repositioning and redesign and launch of Belmio coffee capsules

Belmoca, the Belgian coffee producer, has relaunched its flagship Belmio capsule brand across Europe with a vibrant, distinctive new identity created by global independent branding and innovation agency Dragon Rouge. The new Belmio brand highlights Belmoca’s aroma guard that ensures freshness remains in the coffee capsules, and differentiates it from the competitive set.  Belmoca was […]

B&B studio delivers a deliciously ingenious rebrand for Genius

B&B studio delivers a deliciously ingenious rebrand for Genius

Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK […]

Carlsberg Black Gold Pilsner is Back in Black as Part of Kontrapunkt’s Redesign

Carlsberg Black Gold Pilsner is Back in Black as Part of Kontrapunkt’s Redesign

Denmark-based studio Kontrapunkt has redesigned the packaging for Carlsberg’s Black Gold pilsner. The new packaging nods to the brand’s historic Black Gold bottles, with more saturated black and golden colours than the previous design. Kontrapunkt has also added a black top cap to the packaging to help the beer stand out on the shelves. “From the […]

Slice Design Gives Cypressa’s Olive Oil Range a Fresh New Look

Slice Design Gives Cypressa’s Olive Oil Range a Fresh New Look

Cypressa has recently released the revamped branding for their range of Greek Olive Oil. The company, which celebrated 50 years of trading in 2015, collaborated with Slice Design to redesign the range. Cypressa has been successfully trading in the UK since 1965 and is known for its exceptional quality mediterranean goods. The new branding unites […]

Smith&+Village’s Packaging Redesign for Booths Helps Boost Sales by 4.3 Percent

Smith&+Village’s Packaging Redesign for Booths Helps Boost Sales by 4.3 Percent

A redesign of packaging for Booths’ own label wine by creative and strategic branding partnership Smith&+Village, which played on the supermarket’s heritage as a wine importer, contributed to an increase in sales of 4.3 per cent over the Christmas period. The rebranded 50cl Vintage Port was the best performing redesigned product, smashing last year’s sales […]

Willie’s Cacao Unveils New Range Redesign By Agency Partner BrandOpus

Willie’s Cacao Unveils New Range Redesign By Agency Partner BrandOpus

Award-winning chocolate brand Willie’s Cacao has unveiled a new design across its core single estate and flavoured bars ranges. Having established the existing brand design in 2012, BrandOpus was challenged to build on the success and growth of the brand by refreshing the design to reflect the individuality and personality of the products and ranges. […]

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