Bloom has redesigned Robinsons Cordials and Creations, two of the brand’s newer ranges that appeal to consumers looking for a squash that goes beyond the norm. Bloom has been working with Britvic for over 15 years. This latest work is part of a full masterbrand relaunch. The more premium Cordials and Creations ranges were developed […]
The Silver Spoon Company collaborated with Bristol-based strategic brand design studio, Outlaw, to reimagine the Crusha brand, increasing its relevance to a much bigger and broader audience. Since the 1950s, Crusha has been the original milkshake syrup. However, the brand needed a fresh visual identity to appeal to a new generation of milkshake lovers and […]
Blockhead goes beyond mere gum, serving as a catalyst for life’s adventures. Whether you’re conquering Everest or seeking a weekend pick-me-up at Glastonbury festival, Blockhead is your ultimate companion, designed to help you tackle whatever challenges life throws your way. Infused with functional ingredients like caffeine, CBD, charcoal, or vitamins, each variant delivers precisely what […]
Chase Design Group revitalizes the brand, blending history and modernity to stand out in a competitive market Sweety Ice Cream, the high-quality mochi ice cream brand, unveils its new visual identity to further its mission of spreading the joy of mochi. Stacey and Sean Lee, and Tiffany Yang were children in 1978 when their parents […]
Pearlfisher London today announces a new collaboration for the redesign of Lucozade – a major refresh in its 97 year history, including the creation of Lucozade’s new visual identity and packaging design. The new look consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand approach, enhancing its visibility and appeal […]
B&B studio has partnered with Cranswick Pet Products to redesign Vitalin, its heritage dog food brand established in 1953. Tasked with broadening the brand’s consumer appeal and distribution, the rebrand seeks to build on the brand’s long-standing association with the British countryside and its use of locally farmed ingredients. Vitality from farm to tail Comprising […]
The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
Strategic food and drink brand design consultancy The Collaborators has worked with 2020 MasterChef finalist Sandy Tang and her business partner David Solomon to reposition and rebrand their range of chilled world dumplings – Journey To The West. The brand update aims to elevate world dumplings from starter and side-dish status, to become a whole […]
19 Crimes, in collaboration with Denomination, gets a modern refresh without losing its rebellious spirit. Launched over a decade ago, 19 Crimes disrupted the wine market with its unique approach. However, to maintain its shelf presence and appeal to the evolving preferences of younger adult consumers, the original design needed a refresh. Denomination has masterfully […]
B&B studio has worked with Nestlé on a global redesign for its much-loved heritage chocolate brand Baci. While in recent years, this 100-year-old brand had adopted a more ‘global’ feel, the aim of this design refresh was to help Baci reignite its status as a true Italian icon. Having carefully analysed the existing brand design […]